A Personal Branding Overview in 5 Short Video Clips
Whether you’re new to personal branding or have already built a strong brand, there’s something for everyone in the personal branding video playlist below.
The 5 clips run just over15 minutes in total. Enjoy.
The primary element in developing your personal brandWatch: Kaplan Mobray: 10Ks of Personal Branding
The 3 fundamentals of a good…How to Keep Your Brand Relevant for the Long-Term
One of the things I quickly discovered when I was learning to network (and yes, networking is a skill you can learn) is that networking isn’t a one-time event. Not only does the process of building a single relationship require multiple steps—don’t even try to go from cold to sold in one conversation—but building and …
A Simple Networking Meeting Checklist
As a consultant, I am constantly going on informational/networking meetings to convince clients to hire me. Through these experiences, I’ve learned a lot about how to conduct a networking meeting.
Here are six tips I have for managing networking meetings:
Be persistentIt’s not easy, but I get meetings with many CEOs and other executives …
Personal Branding Interview: Brian Clark
Today, I spoke with Brian Clark, who is known for his award winning Copyblogger blog. Brian has some great knowledge in the blogging arena and shares a lot of his secrets and thoughts today in this interview. He talks about the common mistakes people make when writing and commenting on blog posts, the most important …
When Passion Meets Expertise Your Brand Succeeds
The more and more I reflect upon how I’ve used social media to grow my own personal brand (as well as observe others), the more I’ve come to realize that there are two things that are required for success: passion and expertise. Passion is your excitement and enjoyment around a certain activity that interests you …
Personal Branding Interview: Scott Kirsner
Today, I spoke with Scott Kirsner, who is a Boston Globe journalist and has just released his third book called Friend, Fans & Followers: Building an Audience and a Creative Career in the Digital Age. In this interview, Scott examines the difference between achieving creative success in the 20th and 21st century. He also talks …
Personal Branding Interview: Richard Laermer
Today, I spoke with Richard Laermer, who is the author of five bestselling books including his latest one called 2011: Trendspotting. In this interview, Richard spends a lot of time explaining how public relations has changed, from the early days till now and helps us prepare for the future. He also touches on the different …
Personal Branding Interview: Randall Jones
Today, I spoke with Randall Jones, who is the founder of Worth Magazine and author of The Richest Man In Town. In this interview, Randall talks to us about what self-made rich individuals think of personal branding, the strategies they use, how he’s leveraged his brand to interview successful individuals, brand characteristics of the rich …
Up Your Personal Brand Game
I was reading an article today about the two tech giants Google and Microsoft. The article focused on how Microsoft may be positioning itself to make a play in the highly competitive search marketplace.
Dominance and perseveranceGoogle was referred to as having market dominance. Microsoft was referred to as having perseverance. Clearly, the article …
5 Things I’ve Learned From Making Me 2.0 a Bestseller
As you already know, I launched my first book, Me 2.0: Build a Powerful Brand to Achieve Career Success, last Tuesday. Aside from this major book launch that was over two years in the making, even before I knew I was going to write the book, there were a lot of others things going on. …