Personal Branding Interview: Robert Pagliarini
Today, I spoke to Robert Pagliarini, who is the author of the #1 Bestselling personal finance book, The Six-Day Financial Makeover and his latest book is called The Other 8 Hours. Pagliarini is President and owner of Pacifica Wealth Advisors, Inc. and writes a column for CBS MoneyWatch. In this interview, Robert explains how he’s …
6 Ways to Promote Your Book While Writing It
Early promotion is a key strategy for authors writing a book to promote their personal brand.
Early promotion gives you an opportunity to jumpstart your book’s success and tilt the odds of your book’s success in your favor.
It’s never too early to begin to promote your book!
Authors who don’t begin promoting their book …
Personal Branding Pledge for 2010
Repeat this pledge every day. Post it on your bulletin board. See how you get what you want in 2010:
This is my year.
I’m fighting for it.
Fighting to keep the big, juicy prize in mind so it lands in my hands by the end of this year.
Fighting to see and stay on …
Job Boards And Their New Role in Your “Social” Job Search
If you’re a job seeker, or you were in the past, then you know what a job board is. It’s a database of “open” positions at companies looking to hire specific talent and they are searchable by multiple filters, such as geography and company name. They make money per job listing and have other advertising …
Write a Book While Building Your Personal Brand
Today, the line between marketing and writing a book has been erased; today’s social media makes it’s easier than ever to build your personal brand by writing a book. With a little planning, you can write your book while building your brand!
Think of your book as a giant jigsaw puzzle; each of your blog …
Personal Branding Interview: Emily Bazelon
Today, I spoke to Emily Bazelon, who is a senior editor at Slate and co-editor of DoubleX, Slate’s site for women. She is also a contributing writer for the New York Times Magazine and the Truman Capote law and media fellow at Yale Law School. In this interview, Emily talks about how she first got …
10 Reasons Why You Have to Manage Your Personal Brand
The concept of personal branding came way before social media. Everyone has a personal brand, whether they like the concept or loathe it. It’s inescapable. The issue most people have once they discover their authentic brand is how to manage it from the “big idea” to the execution of that idea and then actually protecting …
Stop Saying You “Can Do Anything!”
Not long ago, I had the experience of working with a new intern. While we were having a coffee, I asked her about herself and how she saw herself helping us during her stay.
“Oh, I can do anything,” she gushed. “I’m just so happy to be here that I’ll do whatever you want me …
4 steps to Writing a Brand-Building Book
There’s more to writing a brand-building book than just writing!
There are 4 steps involved in a successful publishing project, one that builds your personal brand and enhances your “expert” status within your target market. Many authors concentrate entirely upon “writing” and, unfortunately, suffer the consequences.
Here’s a brief overview of what’s involved at each …
5 Things You Can Do to Have a Relevant Personal Brand
There are a lot of skills that you should be acquiring and honing right now, such as better writing skills, interpersonal skills and analytical skills. Although each of these skills is generally important for almost everyone, regardless of age and position, there is something more important that people are going to have to focus on …