Personal Branding Interview: Jordan McAuley
Today, I spoke to Jordan McAuley, who is the “King of Celebrity Contacts” and the author of Celebrity Leverage. In this interview, Jordan tells out the ways to get celebrity endorsements, how he got involved in this niche, his impressions of personal branding and a few success stories.
What are your top 3 ways to…Personal Branding Interview: Patricia Hunt Sinacole
Today, I spoke to Patricia Hunt Sinacole, an HR expert who runs First Beacon Group LLC and is also columnist for The Boston Globe. In this interview, Patricia talks about how job seekers can become more employable, what retail marketing strategies work in a job hunt, why companies should limit social media use at work …
Defining Your Brand via 6 Traits that Make You a Leader
I finished reading Lisa Orrell’s Millennials Into Leadership: The Ultimate Guide for Gen Y’s Aspiring to Be Effective, Respected, Young Leaders at Work this week. Wow! What a great resource for tomorrow’s leaders.
Traits That Make You a Great LeaderIn Millennials Into Leadership, Orrell discusses “defining your brand by documenting the traits that you …
Personal Branding Interview: Pamela Mitchell
Today, I spoke to Pamela Mitchell, the founder and CEO of The Reinvention Institute, Inc. (TRI), author of The 10 Laws of Career Reinvention: Essential Survival Skills for Any Economy, and columnist for Inc.com.
In this interview, Pamela talks about the process of career reinvention. She also provides examples of those that have made the …
Does Self-Publishing Make Sense?
One of the biggest decisions business owners interested in building their personal brand and promoting their expertise involves choosing between self-publishing and trade publishing.
During the past few years, technology has made it easier than ever to self-publish your own book, and the number of self-published books continues to grow.
But, is …
Personal Branding Interview: Steve Garfield
Today, I spoke to Steve Garfield, who is the author of Get Seen: Online Video Secrets to Building Your Business and one of the leading edge experts in online video and blogging. In this interview, Steve talks about how he got started with online video, some video podcasting equipment for beginners, how he’s used videos …
Personal Branding Interview: Bob Burg
Today I spoke to Bob Burg, who is a highly sought-after speaker and the bestselling author of Endless Referrals, The Go-Giver and his upcoming book Go-Giver’s Sell More, which comes out on February 18th. In this interview, Bob talks about how to network by giving before receiving, talks about how he was inspired to write …
4 Personal Branding Tips Learned From Corporations
Companies have long understood the power of branding. They spend millions of dollars a year making a brand promise to customers that goes beyond the technical and physical attributes of a particular product. They build an identity that customers feel safe choosing over the competition.
So, what four specific takeaways can you get from corporate …
Personal Brands Celebrate!
By now you’ve probably amazed yourself with your ability to stick to your resolutions! LOL.
Don’t worry. Now is NOT the right time to assess how 2010 is going – or how you’re doing. The only thing to judge during week two of the year is this:
Do you have a clear, crisp, compelling focus …
Personal Branding Interview #2: Alexandra Levit
Today, I spoke with Alexandra Levit, who is the author of New Job, New You: A Guide to Reinventing Yourself in a Bright New Career, a columnist for The Huffington Post and the Wall Street Journal and a gen-y expert and speaker. I’ve interviewed Alexandra before about her previous book called How’d You Score That …