Personal Branding Interview: Brett Blumenthal
Today, I spoke to Brett Blumenthal, who is the #1 Amazon bestselling author of “GET REAL” and STOP Dieting!, the founder of Sheer Balance, and a contributor to Shine from Yahoo!. In this interview, Brett talks about how she molded her personal brand with her corporate brand, how she decided on her career path, some …
Searching for Book Ideas on Amazon
More than any single bookstore or library, Amazon can be an author’s best friend, offering endless opportunities to search for currently available books, ideas, and opportunities.
Time spent at Amazon will help you:
Locate the “missing book.” Searching at Amazon.com helps you…5 Tips to Communicate More Effectively
If you haven’t heard about the napping transit worker who was caught on TwitPic and the firestorm of controversy that ensued, there’s a lesson to be learned: it only takes one tweet to capture you a moment that kills your personal brand. Which got me thinking about another medium that quickly spreads: email.
Take 5…Personal Brands: Watch Your Step
I’m laying here injured. The worst of it isn’t the aches and pains. The real crime is that I did it myself.
Zach, a friend of mine, did it times three. After a late night drink with the guys, he did the right thing: he got his friend, who was sober, to drive him home. …
Personal Branding Magazine Issue 11 Seth Godin Interview Preview
For the February issue of Personal Branding Magazine, Seth Godin will grace the cover, with an exclusive and lengthy interview I conducted with him about his new book, Linchpin: Are You Indispensable. Out of all his bestselling books, this one is the closest related to personal branding because it focuses on becoming indispensable, meaning that …
Personal Branding Interview: Joe Balestrino
Today, I spoke to Joe Balestrino, who is an SEO expert and writer for blogs such as Search Engine Journal. In this interview, Joe explains how companies can be successful without internet marketing, what we could know about with Google real-time search, lists some SEO strategies, mistakes people make when optimizing their sites, and argues …
Do E-books Create Personal Brands?
Stated another way, If you write an e-book, will your personal brand gain the same respect and visibility that you’d receive from a printed version of your book?
This is a particularly timely question since e-books and e-book readers are more and more in the news. For …
Personal Branding Interview: Lisa Hoover
Today, I spoke to Lisa Hoover, who is a freelance writer and professional blogger. Her work includes being a contributing editor for Lifehacker and other major blogs. In this interview, Lisa talks about how to she become a professional blogger, who she admires, how she balances her time with multiple children, and some lessons learned.…
5-Steps for Creating a Social Media Marketing Campaign for Your Brand
I’m a huge planner. I plan out just about everything in advance. You should see my whiteboard—full of to-dos for the day. If my day requires planning, so too should your personal brand.
Set goals for your social media marketing campaignWe all know the Internet is a great place to build your personal brand, …
Personal Brands are Today’s Leaders, Not Tomorrow’s
Ouch. I keep reading about personal branding being a tool that sets you up to be tomorrow’s leaders. Why do old people always say this to young people? And, why do young people repeat it?
Does anyone wake up in the morning and say, “I hope I’ll be tomorrow’s leader.” When they wake up the …