Personal Branding Interview: Ron Ashkenas
Today, I spoke to Ron Ashkenas, who is a Managing Partner of RHS&A, and an internationally recognized consultant and speaker on organizational transformation and post-merger integration. His latest book is called Simply Effective: How to Cut Through Complexity in Your Organization and Get Things Done. In this interview, Ron talks about why companies are so …
Personal Branding Interview: Robin Sharma
Today, I spoke to Robin Sharma,who is the author of The Leader Who Had No Title, and a Fortune 500 leadership adviser. In this interview, Robin talks about leading without a title, if titles really matter in the corporate world, how a title might get in the way of your success, and more.
What does…Personal Brands: Get Naked
Are you playing “dress up” to match the expectations of others? Is there an ever thinning veil, between the real you and the ideal you that you’ve invented and are now struggling to project?
Are you still clenching to maintain the “first date” behavior code with recruiters, your boss or clients? Is your armor cracking …
Personal Branding Interview: Chris Garrett
Today, I spoke to Chris Garrett, who is a professional blogger, Internet Marketing Consultant, new media industry commentator, writer, coach, speaker, trainer, web geek, and co-author of ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income. In this interview, Chris talks about how blogging has changed in the past few years, if it’s still …
R.I.P Twitter as a Marketing Platform
A marketing platform is a mass communication tool that allows you convert subscribers (readers/fans) into leads. Marketing, by definition, uses a mix of place, product, promotion and price to create a transaction between a buyer and a seller. It’s not about brand awareness or customer support. The focus of a marketing platform is to drive …
Why it Takes More than Information to Write a Brand-Building Book
It takes more than information to write a book that drives your business and builds your personal brand.
Information, by itself, is not enough to write a book that builds your personal brand!
No matter how much you already know about your field, or how much experience you’ve accumulated, writing a book requires more than …
30 Dangerous Personal Branding Habits
Which of these bad personal branding habits have you struggled with?
Of the list that follows, here are a few that have bitten me in the past, and occasionally come back to haunt:
Over-staying in your comfort zoneBreak this habit by replacing it with a good one: once you start feeling comfortable with where …
Personal Branding Interview: Randy Haykin
Today, I spoke to Randy Haykin, who teaches New Venture Finance and Innovation/Creativity at the Haas School of Business, UC Berkeley, while working hands-on with portfolio companies of his venture fund outlookventures.com and his angel investment group, and he was Yahoo!’s original VP Sales and Marketing. In this interview, Randy talks about entrepreneurship, how he …
Personal Brands: The Testicle Defense
“I have testicular cancer,” the late flooring supervisor told me. I don’t mean late as in dead. I mean late as in 4 weeks overdue to put the last bit of my office floor in, and now at 10 PM on Saturday night, culminating three days of “I’ll be right there,” just arriving at my …
Personal Branding Interview: John Jantsch
Today, I spoke to John Jantsch, who is a marketing and digital technology coach, award winning social media publisher and author Duct Tape Marketing and his new book called The Referral Engine. In this interview, John talks about what a referral engine is, how long it took him to develop his own, if it’s easier …