Personal Brands: Stop Lying
You know who you are.
You tell us you will get it done – and you don’t.
You tell us you got it done – and you didn’t.
You tell us where you will be – and you are not.
You tell us you understand the situation and are prepared – and you haven’t given …
6 Questions Your One Sheets Must Answer
One sheets must answer 6 important questions if want them to build your personal brand and successfully sell your speaking services to event planners and conference organizers.
One sheets, as I described in an earlier post, are single-page author marketing materials that authors use to build their brand, promote their books, and increase consulting, coaching, …
Personal Branding Interview: Kerry Hannon
Today, I spoke to Kerry Hannon, who is a nationally acclaimed personal finance contributing editor and retirement correspondent for U.S. News & World Report. Her latest book is called WHAT’S NEXT? Follow Your Passion and Find Your Dream Job. In this interview, Kerry talks about how to find your dream job, what stops someone from …
Personal Brands: Stick Together
I spent the weekend in bootcamp at UCLA with dozens of amazing people who all were wrestling with their personal brands. I was their wrestling coach. I was also, at times, their opponent, referee, fan in the stands, hot dog seller, beer purveyor, mother, sister, aunt, and confessor. I could not be more humbled by …
Personal Branding Interview: Sean Aiken
Today, I spoke to Sean Aiken, who graduated college in 2005 and decided to embark on a grand journey, starting the one-week job project, where he had 52 jobs in a year. His journey is now captured in a brand new book called The One-Week Job Project: 1 Man, 1 Year, 52 Jobs. In this …
Do Others View You As An Expert In Your Field?
Does your personal brand lead others to view you as an expert in your field? Expertise is the foundation of lasting and successful personal brands. Charisma and style may be great, but unless your personal brand accurately communicates your expertise, your career won’t achieve its full potential.
Perception equals reality; your expertise must be genuine …
Building Your Personal Brand with Blogging
Creating a blog and then consistently blogging is still the biggest untapped opportunity well. Use this post as a mini-resource guide for some inspiration to start blogging, or if you’ve started, use this post as a refresher to understand why you are blogging in the first place. Then use the blogging tools to improve your …
Personal Branding Interview: Vivek Wadhwa
Today, I spoke to Vivek Wadhwa, who is a senior research associate with the Labor and Worklife Program at Harvard Law School and an executive in residence/adjunct professor at the Pratt School of Engineering at Duke University. He’s also a columnist for BusinessWeek.com and a contributor TechCrunch, and has made many appearances on U.S. and …
Personal Branding Interview: Elaine Meryl Brown
Today, I spoke to Elaine Meryl Brown, who is the coauthor of The Little Black Book of Success, and is the Vice President of Special Marketing in Creative Services at HBO. In this interview, Elaine talks about how to handle corporate politics, some successful networking strategies that she’s used to meet executives, how you can …
How to Prepare a Mission Statement Before Writing Your Book
Before starting to write a nonfiction book to build your personal brand, take the time to write a mission statement for your book. The afternoon, or two, that you spend on your mission statement will ensure that you write the right book.
Don’t “jump the gun” at the beginning of a project and spend too …