A Cup of Coffee to What Seth Godin is Trying to Accomplish
Seth Godin’s initial ideas were rejected over 900 times.
Thirty different book proposals, to thirty different publishers.
But Seth had an idea he knew was worth spreading.
Warner Books eventually did pick up Seth’s first book, “Business Rules of Thumb”, in 1984. And the very week he handed in the final draft, Warner Books signed …
Ideas for Promoting Your Ideas
“Sell the sizzle, not the steak,” said Elmer Wheeler.
Wheeler’s key message has always been that you have to focus on communicating the selling proposition; the primary reasons why others will want to buy your products, services, or ideas. Many people have innovative ideas for expanding and enhancing their images, reputations, businesses, or brands; but …
Is Your Brand Too Integrated With Social Media?
As discussed many times, it’s important for entrepreneurs and individuals to link their personal social media profiles on corporate sites, on their email signatures and into their day to day activities.
Too much of anything is a bad thing?But this brings up an important question – is there a time when a brand is …
A Rock In The Sandbox
One sunny afternoon, a young boy was busying himself playing in his sandbox. In addition to his own two hands, he had an assortment of trucks, a large plastic pail, and a shiny, red shovel.
As he created imaginary roads, hills and tunnels in the soft sand, he encountered a large rock deep within the …
Look for New Ways to Profitably Sell More Books
Explore opportunities to extend your personal brand and profitably sell more books by looking beyond the obvious, i.e., traditional retail bookstores and sales directly through your own website.
There’s a world of opportunity waiting for you in special sales and specialty markets.
Special sales refers to selling case-lot quantities of books to firms and associations …
The Eeek True Hollywood Story
On Sunday afternoon, I spoke on personal branding to a group I’d never guessed needed to be coaxed into communicating: Hollywood screenwriters. But, there I was on behalf of Voyage Media and a line-up that included a producer, director, development exec, agent-type and other uber-connected people who have come together to help get these people …
Success Begins Between the Ears in Your Mindset
“Do not stop thinking of life as an adventure. You have no security unless you live bravely, excitingly, imaginatively” – Eleanor Roosevelt
No matter what you do in life, as long as you lead with a positive mindset and energy you will attract success. It all begins between the ears!
You set the paceBeing …
Want to Play Brand Detective?
When’s the last time you had a hunch something wasn’t quite right with your brand (or any other brand, for that matter?) Consumers now – and your audience – crave genuine brands so let’s go look at a couple of clues that are getting brands into trouble.
Start with wearing the hat of Brand Detective. …
A Cup of Coffee to Timing for Success
It’s true–timing is everything.
Especially when it comes to potential customers who have expressed an interest by visiting your website, filling out a form, or leaving a phone message.
Small businesses often make the mistake of putting these potential leads in a “to be contacted” file for follow-up within a few days. This, however, significantly …
Are You a Victim of Yourself
Are you getting in your own way? Are you sabotaging your own success? Are you knocking on your own door of achievement but refusing to open the door to let yourself in?
Meet Eric, Karen, Bill, and Deanna“I’m not one of those people.” Eric tells me. “I’m way beyond that. I’ve got my own …