Personal Branding Interview #2: Larry Weber
Today, I spoke to Larry Weber, who is the chairman of W2 Group and the author of Everywhere: Comprehensive Digital Business Strategy for the Social Media Era. In 2009, I interviewed Larry about his last book, but now he’s had many more experiences in the social media world captured in his new book. In this …
Successful Brands Reap Rewards
The traditional signs of a successful brand will be the welcomed repeat business, referrals and testimonials. These are driven by trust, attention paid to customer service and delivering far beyond expectations.
Consistency is keyYou may translate these techniques easily to social media. Become seen as the expert on the social media sites you visit. …
Why You Lose It
In Manhattan Beach last week, I sat first row in the Getting Things Done productivity seminar, bent on mastering David Allen’s system that I’ve been studying for about five years. I’m local in Los Angeles, but many people had flown in and paid nearly $600 for six hours of “creating a mind like water.” Yes, …
25 Ways to Prospect and Build Your Brand
I spent two decades in broadcast radio sales and management with some of the top media companies. I was an award winning new business salesperson because I was a great prospector and networker. As I look back now, I realize that I was building my professional brand at the same time. I didn’t know that …
You Gotta Love… But You Gotta Hate
Have you noticed that there are a lot of “positive-thinking” people out there who can’t acknowledge negative thoughts, concepts, or situations? Wouldn’t we have to call these people naïve, at best ? Energy to create anything requires both positive and negative – just ask a battery.
If it weren’t so “not funny,” I’d almost find …
Using Personality Type For Success
When creating your personal brand you need to differentiate yourself from others. You also need to understand how others prefer to operate in order to relate to and influence them effectively.
However, you may not be comfortable with the idea of having personal characteristics categorized or labeled, especially when labels may be inaccurate or negative.…
Make Like A Tree
There is no such thing as a fully grown tree. Why? A tree grows until the day it dies.
We need to be like a tree and continually look to grow. We need to develop our skills and our minds by reading appropriate material, listening to tapes and attending professional programs on subjects such as …
Delivery Beyond Expectations Brings Exponential Results
When you stop to consider being graded in school where an A+ super-ceded all expectations, or a corporate review indicated the same, you smile remembering how it felt. You reflect back as to the difficult road you took to get into that top spot. It was of importance that you get there proving to yourself …
I Disagree with Dale Carnegie
If you haven’t read How to Win Friends and Influence People by Dale Carnegie, then you’re missing three quarters of what you need to know to succeed – in whatever venture or job you’re in.
How do you feel about that?He gives you some pointers – life rules, really – that will instantly change …
How The $#*! You Say Affects Your Brand
It’s my turn to host girl’s night and my dining room and kitchen are buzzing with the sounds of my girlfriends’ laughter as we begin to open a bottle of red wine. “Is that a vase of money on your desk?” asks Victoria. “Yes, my name’s Adriana and I’m addicted to dollar slot machines. (We …