10 Tips for Reacting (or Not!) to Bad Brand Publicity
Bad news travels fast. What ONE tip would you give an entrepreneur who just spotted some bad brand publicity?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship …
5 Strategies to Sell Well
Honesty comes in all forms including honesty to self. Do you in fact believe 100% in what you have to offer as an entrepreneur or as a sales representative will it benefit your clientele?
Should any inkling of doubt creep into your mind, your first priority is to resolve the issue. Is …
What It Takes to Start a Company
There are 2 skills that will always be needed:
The ability to build a product The ability to sell a product or serviceIf you have one of these skills, then you’ll always be able to find a job. Similarly, if you have one of these skills, then you’ll always have a place at a …
The Key to Making Videos That Turn Into Clicks
The New York Times had a telling article on small businesses earlier this month. The piece was called Small Players Seek an Alternative to the Expense of Pay-Per-Click and explained that, while Google Ad Sense was once a fantastic and affordable way of attracting web traffic, it’s become way too expensive.
It told the story …
14 Ways to Personally Thank Customers and Boost Loyalty
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions …
Do the Opposite of What the Industry Leaders Do
When people dig for gold, don’t pick up a shovel and dig with them; instead, sell shovels.
The best way to stand out above the crowd is to do the opposite of what everyone else is doing. But for companies and professionals, it doesn’t make sense to blindly go against the crowd. Instead, it’s best …
Personal Branding Interview: Adam Gilbert
I recently spoke to Adam Gilbert, who is a nationally recognized health, fitness and motivational expert and trainer. He is the Founder and Chief Body Tutor of MyBodyTutor, a company he created to help people stop making excuses when it comes to health and fitness, by providing daily and personal accountability like no other company …
Reducing Friction: Too Many Minds
There’s a scene in the movie “The Last Samurai” that I absolutely love; in this scene, Tom Cruise keeps getting beat by a swordsman in training. His friend approaches him and says, “Please forgive; too many mind… mind the sword, mind the people watch, mind enemy – -too many mind.”
The lesson learned: when you …
A Career Coach: The Catalyst for Your Success!
“The greatest good you can do for another is not just to share your riches but to reveal to him his own.” – Benjamin Disraeli
Hiring a coach is a smart move if you’re seeking meaningful direction or advancement in your career. Coaches can be instrumental in helping their clients build on their strengths, overcome …
Five Personal Branding Tips for Musicians
Some of the best and worst personal branding practitioners I know are musicians. The good ones promote the bejeezus out of themselves everywhere and anywhere they can. The bad ones book a gig, post something to Facebook (maybe), send a few posters to the venue, and leave it at that.
Here are five personal branding …