Make Your Email Engaging, Not Enraging
Despite the growth and influence of social media, email marketing is still an effective and affordable way to connect with your market. Email marketing helps you build rapport, share information, and make sales. However, email marketing done wrong will annoy your subscribers causing them to unsubscribe and avoid doing business with you. Here are some …
Start Fast: How to Build a Strong Freelance Reputation
I started freelance writing and editing nearly three years ago out of necessity. With three small children at home and the need for two income streams, I decided to bring my background in news media and research home with me. For me, freelancing was not a way to potentially earn a living – it was …
Why Your Brand Needs a Blog
In today’s competitive market, every brand should be on board with a website that is fully optimized along with an active blog in order to draw in the most prospects that can be nurtured and converted into customers.
Blogging on your topic and providing a way they can comment and voice an opinion, provides connecting …
4 Ways Your Personal Brand Wins with No
Without a doubt technological advancements, especially in digital media, have expanded the way business is carried out. Never before have business transactions and communication been so quick, effective, and cheap. A lot of small businesses and entrepreneurs have this digital revolution to thank, given the ease of starting up a new business endeavor.
With the …
Re-Defining Religion: An Interview with Allison Josephs
Recently, I had the privilege of speaking with Allison Josephs. Allison is a noted speaker, spiritual leader, and the founder of “Jew in the City,” an organization dedicated to re-branding Orthodox Jews and Judaism through the world using digital media. Last month, the organization held its second annual “Top 10 Jewish All-Stars Awards and Red …
Fast Track Business Development in 2014 Now!
Typically, during the last two weeks of December business slows down a bit for entrepreneurs. The inflow of email will decline as will client appointments. Take advantage of everyone else being in the holiday frame of mind. This gives you added time to focus on your wish list as well as hand you a head-start …
Ensure Potential Connections Accept Your Connection Requests
If you’re using social media for businesses, then you likely want to not only connect with existing friends and colleagues, but also identify and connect with new influencers, potential clients, etc. While social media gives us access to people in key positions, and around the world, there is one fact that anyone with the goal …
Side-Hustling: Tracy DiNunzio, Founder of Tradesy
I went to college to study marketing. When I graduated, I began working at an agency, and very much enjoyed my job. However, in today’s market, it is difficult to get everything you need from a “day job.” So I wrote, on this blog and on others. I started doing comedy on nights and weekends, …
Maximize Content Marketing by Repurposing
Content is king. Content showcases your expertise, is affordable to create, and easy to distribute. The challenge is producing quality content on a regular basis. The answer is to repurpose content you already have into other formats. Here are tips for turning one piece of content into several resources.
1. List content you already have. …
Solopreneurs: Jabbing and Right Hooks Matter to Your Brand
With social media being an important facet of many people’s lives, it makes sense for a business owner to appreciate and integrate the same in their interactions with clients. However, not many solopreneurs have been able to properly make use of social media, mainly because they understand little about it, or focus on the wrong …