New Beer Flavor Showcases Marketing Leverage
I was at a friend’s house this weekend and he offered me a new beer that just came to market in Rhode Island a few weeks ago. I accepted his offer to try the Narragansett Brewing Company’s “Autocrat Coffee Milk Stout.” After trying the new, limited edition brew, my mind started thinking about what small …
Client Therapy Increases Sales
Professional salespeople are highly driven by goal achievement. Recognizing what needs to be accomplished by year-end, they then work backwards to figure out milestones to be achieved during the year for getting to those goals. What sets the successful apart is their recognizing that in the end, whether or not the sale is to be …
Want to Change Your Career? What Does It Take?
No surprise that in this economy more and more people are toying around with the idea of changing careers. For some, such a change represents an opportunity; for others, it may be a necessity because their industries are shifting, shrinking, or becoming extinct. The question my clients ask with more and more frequency is how …
Personal Branding Weekly – All Marketers are Bullies
Fact or fiction? I have trouble with the word “all” in the title. It’s one of those absolutes like always and never that leave no room for diversity. After this week, it feels more like fact than fiction. I remembered Seth Godin’s book titled, All Marketers are Liars, and think mimicking his title is apropos …
You Are Not a Failure; You Experienced Failure
It’s fine to celebrate success but it is more important to heed the lessons of failure. – Bill Gates
In order to achieve success, you’ll likely need to fail first. Failure is the path that many of the most successful people have taken prior to their great achievements. Take Bill Gates, prior to founding Microsoft, …
Make Your Email Engaging, Not Enraging
Despite the growth and influence of social media, email marketing is still an effective and affordable way to connect with your market. Email marketing helps you build rapport, share information, and make sales. However, email marketing done wrong will annoy your subscribers causing them to unsubscribe and avoid doing business with you. Here are some …
Start Fast: How to Build a Strong Freelance Reputation
I started freelance writing and editing nearly three years ago out of necessity. With three small children at home and the need for two income streams, I decided to bring my background in news media and research home with me. For me, freelancing was not a way to potentially earn a living – it was …
Why Your Brand Needs a Blog
In today’s competitive market, every brand should be on board with a website that is fully optimized along with an active blog in order to draw in the most prospects that can be nurtured and converted into customers.
Blogging on your topic and providing a way they can comment and voice an opinion, provides connecting …
4 Ways Your Personal Brand Wins with No
Without a doubt technological advancements, especially in digital media, have expanded the way business is carried out. Never before have business transactions and communication been so quick, effective, and cheap. A lot of small businesses and entrepreneurs have this digital revolution to thank, given the ease of starting up a new business endeavor.
With the …
Re-Defining Religion: An Interview with Allison Josephs
Recently, I had the privilege of speaking with Allison Josephs. Allison is a noted speaker, spiritual leader, and the founder of “Jew in the City,” an organization dedicated to re-branding Orthodox Jews and Judaism through the world using digital media. Last month, the organization held its second annual “Top 10 Jewish All-Stars Awards and Red …