Ten Minutes Per Day Could Improve Your Personal Brand
Let’s be honest with ourselves, because most of us are busy with work and family, we don’t always have something interesting to say. Even if we think our own work is interesting, it may not be of interest to others. For many people, the thought of making small talk can be extremely stressful. If you’re …
Bland to Brand with Appreciation
As a small business entrepreneur, having co-workers and team members who share your passion to make the business improve and who value each other is a great gift.
What do people do when they don’t feel valued?
Some people will show outward signs of displeasure (weary, discouraged faces), yet many will internalize it. In such …
LinkedIn as a Career Networking Tool
Are you “on LinkedIn”, but not feeling like you are getting maximum benefit? In this fourth and final post in my series on leveraging LinkedIn for your career, we will examine one of the website’s most valuable uses — as a networking tool.
In an earlier post, we discussed LinkedIn visibility, credibility, and connect-ability. I …
7 Signs Your Sales Training Needs A Revamp
What better time to start looking at creating, rebuilding or tweaking your sales training program? When was the last time your company took a look at how they are developing the people who capture the revenue that fuels everything else? Or if you are a solopreneur, what has been the ROI on the programs you …
Change Vocabulary to Build Relations and Increase Sales
Upon beginning in business, we are told, “You have to follow this system, or you will not be successful.” The larger picture certainly needs to be understood in order to successfully move forward from your starting point. But, it is when we are able to craft that process into almost an art form that recognition …
Romancing the Brand: An Interview with Tim Halloran
Recently I had the privilege of connecting with Tim Halloran, President of Brand Illumination and author of the new book Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers. We discussed the key ingredients needed for a strong brand, how small businesses can take the first step to create meaningful, long-term relationships with …
Are You Making Enough Money?
I suspect most people feel they need more money — not just to support their current lifestyle, but to provide for the one they aspire to.
Despite the risk of sounding politically incorrect or money grubbing: You want to make the big bucks. You don’t have to aspire to being a 1%’er, but you should …
Personal Branding Weekly – Your Insincere Brand
All business is personal and is built upon your relationships with individuals. People carry forth (or don’t) the mission of the brand in daily actions. A company’s brand is the mission in action put forth by a conglomeration of many personal brands.
I took the time to trace that relationship because so many brands are …
Go Viral! Tips to Creating Content People Share
Word-of-mouth, buzz, referral, viral marketing, whatever you call it, there’s no doubt that people are more likely to take a look at something suggested by a friend. The challenge is to create content that people want to share. There is a bit of stardust involved when it comes to having something that catches fire versus …
Greatness through Gratitude
Gratitude seems to be a rare or discounted commodity. In our time deprived, hyper-connected world, we may text a quick “thx” or smiley face and go on our way. And, practices like that make us like everyone else – just average.
How do you stand out in someone’s mind? How do you engage and inspire …