Romancing the Brand: An Interview with Tim Halloran
Recently I had the privilege of connecting with Tim Halloran, President of Brand Illumination and author of the new book Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers. We discussed the key ingredients needed for a strong brand, how small businesses can take the first step to create meaningful, long-term relationships with …
Are You Making Enough Money?
I suspect most people feel they need more money — not just to support their current lifestyle, but to provide for the one they aspire to.
Despite the risk of sounding politically incorrect or money grubbing: You want to make the big bucks. You don’t have to aspire to being a 1%’er, but you should …
Personal Branding Weekly – Your Insincere Brand
All business is personal and is built upon your relationships with individuals. People carry forth (or don’t) the mission of the brand in daily actions. A company’s brand is the mission in action put forth by a conglomeration of many personal brands.
I took the time to trace that relationship because so many brands are …
Go Viral! Tips to Creating Content People Share
Word-of-mouth, buzz, referral, viral marketing, whatever you call it, there’s no doubt that people are more likely to take a look at something suggested by a friend. The challenge is to create content that people want to share. There is a bit of stardust involved when it comes to having something that catches fire versus …
Greatness through Gratitude
Gratitude seems to be a rare or discounted commodity. In our time deprived, hyper-connected world, we may text a quick “thx” or smiley face and go on our way. And, practices like that make us like everyone else – just average.
How do you stand out in someone’s mind? How do you engage and inspire …
Becoming a LinkedIn Groupie
Most professionals and executives know that LinkedIn can be a powerful career tool. But, like a hammer, it does you no good if you don’t pick it up and use it. Leading up to a talk I will be giving on LinkedIn as a Career Advancement Tool later this month at Kennesaw State University, I …
Side-Hustling: Chantel Waterbury, CEO of Chloe + Isabel
I recently had a chance to catch up with Chantel Waterbury, founder and CEO of Chloe + Isabel, an exciting jewelry company that employs merchandisers to build their brand. It is very popular with Millennials, and each merchandiser is essentially an entrepreneur “side-hustling” to bring in extra income, which makes Chantel an excellent addition to …
Advance Business Using One Secret Strategy
Do you sometimes get frustrated with offers expressed as seemingly helping you but in reality do not value your time and experience? Put in this situation, most people will either give away their services far below their worth or will walk away without trying to find a solution to the problem.
The secret strategy is …
Cross-Serving for Additional Revenue
It’s always hard to kiss the girl, the first time. After that, it’s pretty easy. All business owners are looking for ways to increase revenue.
More often than not, they exert effort in trying to expand their client or customer based. It is the business owner’s default, more revenue needs to come from more customers. …
How to Improve Your Career in Your Free Time
How do you get ahead in the workplace?
Some people over-deliver on projects they are assigned, hoping to be recognized with increased pay or a promotion. Others look for inefficiencies in the company that can serve as new leadership opportunities. Still, some employees favor becoming a voice of the brand, writing external-facing articles and speaking …