Employment Dynamic Has Shifted: Understand Benefits of ‘The Alliance’
Companies are in constant competition to attract and retain talented employees. One dynamic which challenges todays workplace is the flawed relationship between employers and employees. Many new and successful companies assert that this is because the relationship is based on an outdated model. The older model is a throwback to a more stable time when …
Promote and Profit with Education-Based Marketing
Consumers today are savvy when it comes to spending their money. No longer do they fall for traditional marketing tactics. Instead they are researching, getting referrals and vetting businesses before buying goods and services. But marketers can be savvy, too, by shifting their focus on sales and instead building trust and rapport through education-based marketing.…
Top New Social Networks for Branding
When it comes to social media marketing for your personal brand we often think of using Facebook and Twitter as our main networks. But what about taking advantage of other up and coming outlets? There are several new sites to take a look at.
Having a strong social media presence is important to building your …
Small Business Owners: Is Your Personal Brand Suffering?
Everyone read email today.
By the time this post publishes, not everyone will have posted on Facebook, or even tweeted, added to your Snapchat story, pinner something or not had any time to put anything on Instagram – yet today.
Yet, we’ve all read email. In fact, most have read it four times already today. …
Sales Errors to Avoid to be Successful
In the early 1990’s it was assumed that saleswomen would not be successful in a sales career. Realizing this, any woman who wanted to succeed was able to take that demeaning thought and turn it into their advantage.
Smart women would take the top male producer out to lunch and include alcohol to soften the …
Personal Branding Weekly – Stand Up to Stand Out
I did say that you need to stop doing it yourself.
This week I wrote that you have to get out of the mindset of “do it yourself” when it comes to networking.
Yet, one thing you can do yourself is stand up to stand out when you network.
Get off your rear! I mean …
Not Getting Results Using Social Media? Here’s Why
Three simple tactics for getting measureable business results using social media.
Approximately 73% of online adults use some form of social media. Chances are your next hiring manager, client, or strategic partner are either using social media, or one of their close connections are. As professionals, we now have previously unheard of free access to …
The Real Deal About Passive Income
You don’t have to surf the Internet very long before you run into get-rich schemes offering big bucks through passive income. The problem is that the programs make it appear that earning passive income is a set-it and forget it proposition. For little money and even less time you can make a fortune. As a …
Innovate, Disrupt, Commercialize – Not Necessarily in that Order
There isn’t much new under the sun. However, there are a lot of things that haven’t been commercialized effectively.
What? You might be thinking there are countless things that have yet to be discovered and developed. And I completely agree. In fields ranging from Agri-Business to Robotics to Zero Gravity research there are many, many …
Do Goals Bring Happiness?
Most people would be inclined to answer that the goals themselves do not necessarily bring happiness but might encourage motivation to start moving toward that end. This would be followed by the answer, Yes, goal achievement does bring happiness. But this isn’t necessarily so.
The goal achievement itself offers some sense of satisfaction. But we …