Word of Mouth Starts by Owning Your Contacts
Your connections begin in your own database. When I’m asked about how to “own your game”, or dominate your niche, the first place I begin asking about is what do you know about your database?
Word of Mouth marketing starts by owning your contactsEven those born within this last minute, already have a handful …
The 7 Real Reasons You Need to Be an Expert at Something
Employing authority marketing as a strategy to grow your brand and increase your reach as a business has many benefits.
Authority marketing, which could also be referred to as expert marketing, simply means that you become known as an expert within your field. Most of the time, the process involves you helping customers overcome a …
Revitalize the Prison to Attract Audiences
The idea was brilliant! The decision makers in San Francisco agreed to transform the famed Alcatraz prison into a space for promoting local artistic talent. No doubt, with the success of the first show, many more events will be held at that location. Whereas the prison was once a dreaded place to be, Alcatraz now …
Learning to Dance: An Interview with Ben Weston
Recently, I had the privilege of speaking to Ben Weston, a professional dance and confidence coach for men. Ben has an interesting story, going from someone terrified of dancing to an authority on the artform. We discussed his history, how dance has helped give him more confidence, and the impact dance can have on …
Personal Branding Weekly – Affirming Your Goals
It happens to every entrepreneur.
Sometimes it happens several times a week or even a day.
You question – why do I do what I’m doing? Should I do what I’m doing? Isn’t it easier to just work for someone else?
Business doesn’t have to be bad for these questions to arise.
I know I’ve …
Solopreneurs: Work For Yourself, But Not By Yourself
Running a business as a one-man show is much like plate spinning. There are many tasks that need to be done regularly and sometimes simultaneously to keep a business going. While entrepreneurs should keep an eye on all aspects of their business, trying to do everything is ineffective, can hinder profitability, and is a sure …
Comparing The Perfect Option to The Best Option
Can you afford perfection? Do you need to?
I was talking with someone the other day and they said the following: Too many people want to hold out for The Perfect Option and they never finish. Instead they should be focusing on The Best Option. Where they can get something done and move on to …
Focus on Branding YOU… Not Your Company
Branding yourself as an individual, or branding your company, can feel like a daunting task, but it doesn’t have to be. There are plenty of great ways you can start growing a brand, even if you aren’t sure where to start or you haven’t done it before.
It’s often easier to brand yourself as opposed …
3 Powerful Habits To Supercharge Your Career
Great, you found a career that you love. Now what?
If you’re like most ambitious people, you realize that even after you work for years to accomplish something, the road to mastery is still long and winding. Especially when it comes to mastery in your career.
So how do you continue to overcome the inevitable …
Visual Clues Indicate Future Business
Seasoned sales professional literally look at the entire picture in order to appropriately build the relationship, build business possibilities, and finally, secure the sale. The clues exist everywhere, but the two most important areas are found when sitting in front of a prospective client, and in their office. Should it be a larger company, clues …