Category: Brand Yourself As

Brand Yourself AsPositioningRelationships & Personal GrowthReputation Management

Bright Shiny Objects and Babies Like Me

I have a baby brain, even now after all these grown-up years.

A baby’s brain is exceptionally plastic, “captivated by the most unexpected events” and keen on seeing probabilities, while not terrifically impressed by certainties, per Alison Gopnik in Sunday’s New York Times.

Sounds like an entrepreneur’s brain, at least during the start up phase …

Brand MysteryBrand Yourself Asguest postMe 2.0Relationships & Personal Growth

My Personal Branding Journey Part 7: Strategies for Creating an Online Presence

This is the seventh of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.

Whenever I get a notification that someone is following me on Twitter, I visit their profile and take a look at their website. If …

Brand Identity & Self-DiscoveryBrand MysteryBrand Yourself AsMe 2.0Relationships & Personal Growth

My Personal Branding Story Part 6: Narrative, Context, and Being a Purple Cow

This is the sixth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.

In my last two posts, I described why I decided to use the concept of being a Renaissance Worker as my personal brand.  In …

Brand Yourself AsCommunication & NetworkingPositioningRelationships & Personal Growth

If You Build It, They Will Come

If you haven’t created your personal brand or it’s not what you want it to be this post will give you some inspiration to get started.

Ready, set, go

Unfortunately, many people spend too much time thinking about building their personal brand instead of getting started immediately in the building process. This wastes time and …

Brand Yourself AsConfidence & AppearancePositioningRelationships & Personal GrowthReputation Management

5 Ways to Destroy Your Personal Brand

Building a strong personal brand also means avoiding the mistakes that can ruin a personal brand. Here are 5 kinds of mistakes that could cost your personal brand dearly.

Personal branding mistakes I hope you never make

1) Lying on your resume

You’ve heard it before and I’ll say it again. Whether to embellish your …

Brand MysteryBrand Yourself Asgen-yguest postLifestyle & Habit BuildingMe 2.0PositioningRelationships & Personal GrowthSuccess Story

My Personal Branding Story Part 5: Becoming a Renaissance Worker

This is the fifth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.

In my last post, I introduced the concept of a Renaissance Worker and how I came to see this term as a way to …

first-time author
authors cornerBrand Yourself AsCareer & WealthCommunication & Networkingguest postLifestyle & Habit BuildingMarketingRelationships & Personal Growth

How to Avoid the 11 Biggest Mistakes of First-Time Authors

Writing, books, and personal branding go hand in hand. When you know how to write, and you use that power to write and promote a book, you can change your life, especially as a first-time author.

Writing and promoting a book opens windows of opportunity–opportunities that would never otherwise show up. As a published author, …

Brand Yourself AsCareer & WealthCommunication & Networkinggen-yguest postLifestyle & Habit BuildingMe 2.0Relationships & Personal Growth

My Personal Branding Story Part 4: I am a Renaissance Worker

This is the fourth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.

Over 500 years ago, a new vision of human beings began to emerge during the Renaissance period that “considered man empowered, limitless in his …

Brand Yourself AsEducationgen-yJob SearchLifestyle & Habit BuildingRelationships & Personal Growth

Colleges Need to Teach Personal Branding

This year will be my 5 year reunion for college and while checking the Luther website for Homecoming information, I took a glance at the tuition costs for next year.  And even though I knew college tuitions have been skyrocketing, I was still shocked by the number:  $32,140  That’s over $10,000 more than when I …