HOW TO: Build a Strong Online Brand in 14.5 Hours per Week
A Wall Street Journal blog post by Dan Finnigan, CEO of Jobvite, last week entitled, “A Resume Is Not Enough: How to Market Yourself Online” makes a really good point in the headline alone: having a positive online presence is more important than ever.
And if you’re without a job right now, you should have …
8 Tips for Attorneys to Build Your Personal Brand
A lot of people think personal branding is only useful for celebrities. But anyone can benefit from it to articulate their strengths, differentiate their unique value and leave a lasting impression that wins clients and new business (if you’re new, start with the personal branding worksheet). Today we’ll take a look at some tactics attorneys …
How to Determine and Sell Your Differentiation
Employers and clients are looking for ways in which you are different from everyone else – your unique selling proposition (USP). And if you don’t know your USP, there’s no way you’re going to be able to articulate it and sell others on your abilities.
What do you bring to the table others can’t?That’s …
Fear Will Leave You Breathless and Stupid
I was driving to work this morning listening to a great track by Sufjan Stevens… reminiscing about my “musical” days in college. I played guitar for a long time and have just recently put it aside for other hobbies and activities. I want you to know that I have never… ever… ever talked about this …
Why it Takes More than Information to Write a Brand-Building Book
It takes more than information to write a book that drives your business and builds your personal brand.
Information, by itself, is not enough to write a book that builds your personal brand!
No matter how much you already know about your field, or how much experience you’ve accumulated, writing a book requires more than …
30 Dangerous Personal Branding Habits
Which of these bad personal branding habits have you struggled with?
Of the list that follows, here are a few that have bitten me in the past, and occasionally come back to haunt:
Over-staying in your comfort zoneBreak this habit by replacing it with a good one: once you start feeling comfortable with where …
Screw Branding. Become Unbranded.
There are times when it is difficult to come up with content… period. When I scour the pages and pages of data on the Internet… trying to search for a new idea… I slowly realize that, frankly, it is hard to find a new idea. There is also the sinking feeling that there are no …
Do Your Updates Define or Refine Your Brand?
I’m enjoying the book Socialnomics by Erik Qualman. It focuses on how social media transforms the way we live and do business. And, I agree. Social media is just another form of communication and those formats are ever changing – as we see with the extinction of the pay phone.
One particular excerpt I enjoyed …
Are You Ready to be Interviewed for the First Time?
Getting ready to be interviewed should play an important role in your personal branding success. As your online visibility and your personal brand grows, there’s an increased likelihood you’ll be contacted for media and other interviews.
Being prepared for last-minute interviews puts you in charge and helps you successfully communicate your personal branding message.
It’s …
Do You Have a Free Prize Inside?
I just finished reading Seth Godin’s blockbuster hit, Free Prize Inside. If you have not read the book I would highly recommend it. Great content and great advice. I underlined, highlighted, and bookmarked this paragraph because I immediately thought of the connection to personal branding.
“We don’t insist on the biggest ads or the latest …