Emotional Dialogue in Branding
“Branding is not only about ubiquity, visibility, and functions; it is about bonding emotionally with people in their daily life. Only when a product or a service kindles an emotional dialogue with the consumer, can this product of service qualify to be a brand.” –Marc Gobe, Emotionally Branding
Marc Gobe wrote the book Emotional Branding …
How to Use Personal Branding to Get a Life, Not a Job
I just finished reading Get a Life, Not a Job: Do What You Love and Let Your Talents Work for You by Paula Caligiuri, PhD. As a career book, Get a Life, Not a Job was fabulous – full of bullets, lists, summaries and exercises. Overall, it was an incredibly easy and useful read. But …
Blogging Beyond Your Subject Matter : Adding Personality
Chuck Westbrook has a great post today on his blog called More than a Niche: Thoughts on Blogging Beyond Boundaries. He talks about the writers personality shining through in the evolution of the blog.
Many blogs begin as niche blogs covering a topic of interest or expertise, especially blogs started to help develop the author’s …
Above All, Your Voice Matters
There comes a point in life when you need to pick up an old book and refresh the ideas that changed the world. I picked up the Cluetrain Manifesto last night and read through a couple key chapters.
First off, I love the book. I read it when it came out a couple of years …
Personal Re-Branding
Creating a personal brand is like creating a product brand, because you as a person are a product that needs to be developed, marketed and evolved over time. There are very few brands out there that have had the same marketing and communications strategy since their formation, because as brands grow and consumers evolve brands …
Maintaining Your Personal Brand During Illness or Injury
Until 2009, I hadn’t been to a primary care physician in I don’t know how long. I’m typically very healthy – exercise daily, eat right, all of that good stuff. Unfortunately, “all of that good stuff” hasn’t kept me completely out of doctors’ offices over the years. In the last decade, I’ve had a cancer …
The Personal Branding Content Lifecycle
Creating a credible and influential personal brand requires that you create remarkable content. Here is a flow chart that details the different stages of the personal branding content lifecycle. Use it to help you understand the different stages and how to use each stage more effectively as you create the brand called you.
Enhance Your…Leveraging the Brand Created by Your Book
Although writing a book remains the best way to build your personal brand, writing a book, by itself, is usually not enough. Instead, you must build upon, and leverage, the brand created by your book by consistently promoting it online and offline.
In many ways, writing a book is the first step, or “price of …
Perception vs Reality in Social Media
Is social media everything we really make it out to be? Is there an imbalance between perception and reality? I would venture to say yes. Before we get into the underlying argument of the two terms… let’s define them (from dictionary.com).
Perception: a single unified awareness derived from sensory processes while a stimulus is present.…
5 Personal Branding Tips to Help You Gate Jump
Why does personal branding accelerate your growth both personally and professionally? It is because when you create an influential and credible personal brand you are playing the game and giving yourself the opportunity to gate jump.
Here are 5 personal branding tips to help you gain lift:
1.) Identify and introduce yourself to 10 strong …