The Theory of BRANDarchy
Welcome to the world where we constantly discuss branding. And while the name of this site certainly refers to personal branding, in particular, the parallels between this and corporate branding should not be ignored. To illustrate this, let me introduce a concept that you may or may not have heard of–one that you can use …
Your Brand is About the Feels
When it comes to building a brand, business or personal, there are many elements that must be considered in order to assemble it correctly. Such elements are separated into two categories: intellectual and emotional. And while the intellectual elements should, by no means, be diminished, when you think about the power branding actively holds, it …
Show Your Worth
When it comes to you as a person and your brand, society in general tends to declare that characteristics such as humility, or even reticence, are best. And while no one truly likes a conceited know-it-all, I am here to assert that displaying that you are knowledgeable in your industry is something that we all …
The New TLC: Trustworthy, Likable, and Charismatic!
Get ready for a shock to your ego. You may be the most reliable, congenial and caring individual – but it don’t mean a thing if you don’t have that zing! By zing, I mean that magnetic power some people have to light up a room with their personality. Charisma.
For a long time, we’ve …
What Does Your Cubicle Decor Say About You
Maybe you don’t realize but just as your clothes and body language, your office cubicle decor says a lot about your personality. Since you spend around 40 hours a week in your cubicle, it is like your second home and therefore, it reflects your lifestyle and character. Believe it or not, your coworkers and bosses …
How to Brand Your Company as Employee-Friendly
The first real job I ever had was in college, marketing websites for a ticket broker. The owners of the company were in their mid-20’s. We worked out of their house. I remember seeing the owner’s wife walk in every morning to say goodbye to him, in her business casual attire. A quick kiss on …
How You Can Stand Out from the Crowd
Job-seekers and career professionals often search for a way to stand out from the crowd. Well, have you considered selling bamboo sheets on Amazon?
That probably sounds crazy. I hope it does, at least a little bit. But it’s a real-world example from a student I met just this week while guest speaking at a …
Ignore and Build Your Brand
I’ve been editor of this blog for six years and across the years I’ve seen my fair share of naysayers saying “there’s no such thing as personal brands”. Funny, it’s those same people who say that who are often working hard building their online reputation, investing in promotions and content marketing to boost their “image” …
How to Present Yourself Like an Executive
In business, no man or woman obtains a top job, lands an extraordinary deal or develops a significant following without a combination of poise, authenticity and confidence in their abilities.
That combination of poise, authenticity and confidence is the foundation of what is referred to as executive presence.
Needless to say, having a presence that …
Body Language Mistakes to Avoid at Work
Communication is not only verbal but also includes mimics and gestures. Therefore, you should be careful about how you use your body when expressing yourself if you don’t want to create any conflicts between your body language and the point you are trying to make. Below you can find the most common mistakes to avoid …