Conquer Fear and Add the Leadership Attribute to Your Brand
Today, I interview Larina Kase, who is a speaker and New York Times bestselling author. Today, the topic is conquering fear, rising to the occasion and obtaining leadership skills. It’s challenging to break yourself out of your comfort zone and try new things, especially when it’s in our DNA. Larina is going to explain how …
Learn How to Brand Yourself From a Rabbi!
Today, I interview Rabbi Levi Brackman about what Judaism can teach us about personal branding and how to become more successful in business. We talk about how “spiritual entrepreneurship” and how you can take concepts in the Torah and apply them to real life business situations. I also asked him questions about perception and Jewish …
Interview With a Coca-Cola Executive About Personal Branding
Today, I spoke with Jerry Wilson, who is an executive with The Coca-Cola Company, which is the leading global brand. During this conversation we touch on the basics of personal branding, how both Coca-Cola and Jerry have built their brands co-jointly, how to build your brand whether you’re a college student or CEO and how …
Give a Millennial a Trophy and They’ll Work For You
Today, I spoke with Ron Alsop, who has been a Wall Street Journal Columnist and author for a while now. One of the most written about topics in the world today is my generation, the millennials (also known as Gen-Y). Ron shares some great insight on what my generation demands from companies and how companies …
Interview With a Former EVP of Walt Disney World Resorts
Today, I speak with the ever insightful and knowledgeable Lee Cockerell, who was an Executive Vice President of Walt Disney World Resorts. He is now retired and got his first book published, called Creating Magic. Believe it or not, he is using many social media tools, including his own blog and Twitter! My friend Greg …
Can You Stay Sane with a Multiple Brand Personality Disorder?
Today, I spoke with Kevin Maney, who has experience as a journalist, blogger, author and song writer. In this interview, I try and figure out how he manages all these brand identities and how he manages his time. Are you suffering from multiple brand personality disorder? I sure am!
I’ve been storing every interview I’ve …
How Your Personal Brand Can Recover After Switching Careers
Today, I spoke to Sam Greengard, who is a prolific journalist and author. We talk about how people can monetize their passion, evolve their brand over time and switch careers entirely. Don’t ever feel pigeonholed into one career, even if you are 50. There is always time to recover if you have a positive attitude …
Describe Your Personal Brand in a Single Word
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Your mission today is to use a single word to describe a company, product and person. Then take a stab at yourself! The word doesn’t have to be an adjective. It does, however, have to be true to that person, place or thing. Why one word? A single word …
All Brands Should Embrace the Green Movement
Today, I spoke with Daniel Esty, who is a Yale professor and expert on the environment. One of the major news themes in the past year has been the environment and how companies should “go green.” Daniel is one of the most knowledgeable people on this topic, so we discuss how “going green” can actually …
Part 3 of 3: Teachers Talk About Social Media in the Classroom and Personal Branding!
This is part 3 of 3 in a series where I talk to two college teachers about their use of social media in the classroom.
In part 1, they discussed why blogs are important in classrooms and the advantages of using blogs as a learning vehicle. In part 2, they talked about the relevancy of…