Category: Brand Identity & Self-Discovery

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingCorporate BrandingInterviewRelationships & Personal Growth

Personal Branding Interview: Harry Paul

Today, I spoke with Harry Paul, who is a New York Times bestselling author and an expert on organizational strategy.  In this interview, Harry talks about how managers can make fun during a tough economy, money versus passion, his personal brand that he’s developed and information about his new book, which is called Instant Turnaround!…

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewRelationships & Personal Growth

Personal Branding Interview: Michael Roberto

Today, I spoke with Michael Roberto, who is a professor of management at Bryant University and author of the Know What You Don’t Know.  In this interview Michael talks to us about solving problems and how companies can solve problems before they even occur in the future.  He also touches upon the reason why companies …

Brand Identity & Self-DiscoveryCommunication & NetworkingeBrandInterviewLifestyle & Habit BuildingRelationships & Personal GrowthSocial Media

Personal Branding Interview: Brian Clark

Today, I spoke with Brian Clark, who is known for his award winning Copyblogger blog.  Brian has some great knowledge in the blogging arena and shares a lot of his secrets and thoughts today in this interview.  He talks about the common mistakes people make when writing and commenting on blog posts, the most important …

Book ReviewsBrand Identity & Self-DiscoveryCareer & WealthCommunication & NetworkingeBrandInterviewLifestyle & Habit BuildingRelationships & Personal GrowthSocial Media

Personal Branding Interview: Scott Kirsner

Today, I spoke with Scott Kirsner, who is a Boston Globe journalist and has just released his third book called Friend, Fans & Followers: Building an Audience and a Creative Career in the Digital Age.  In this interview, Scott examines the difference between achieving creative success in the 20th and 21st century.  He also talks …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingeBrandFuturesInterviewLifestyle & Habit BuildingPositioningPRRelationships & Personal Growth

Personal Branding Interview: Richard Laermer

Today, I spoke with Richard Laermer, who is the author of five bestselling books including his latest one called 2011: Trendspotting. In this interview, Richard spends a lot of time explaining how public relations has changed, from the early days till now and helps us prepare for the future.  He also touches on the different …

Book ReviewsBrand Identity & Self-DiscoveryCareer & WealthCommunication & NetworkingInterviewLifestyle & Habit BuildingRelationships & Personal Growth

Personal Branding Interview: Randall Jones

Today, I spoke with Randall Jones, who is the founder of Worth Magazine and author of The Richest Man In Town. In this interview, Randall talks to us about what self-made rich individuals think of personal branding, the strategies they use, how he’s leveraged his brand to interview successful individuals, brand characteristics of the rich …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingeBrandFuturesInterviewLifestyle & Habit BuildingMarketingRelationships & Personal Growth

Personal Branding Interview: Martin Lindstrom

Today, I spoke with Martin Lindstrom, who is the New York Times bestselling author of Buyology and an international branding expert.  The last time I had a conversation with Martin, he was getting ready for his book launch and today, he’s taken that book to bestseller status, so it’s great to have him back on …

Brand Identity & Self-DiscoveryBrand Yourself AsRelationships & Personal GrowthReputation ManagementSEOSocial Media

How to Measure Your Personal Brand

Today I was going to write a post about different ways to measure your personal brand. Then I realized, there is only one way that we all measure our own personal brands: through how we stack up to competitors.

Don’t believe me? See for yourself.

How do you measure your personal brand on twitter? Through …

Brand Identity & Self-DiscoveryCommunication & NetworkingMarketingRelationships & Personal GrowthReputation Management

LeBron James – The Man with the Billion Dollar Personal Branding Plan

I don’t know if you had the chance to see the 60 Minutes piece on LeBron James last week? I did and I was extremely impressed with what I heard. I love sports and I love business. And while the creation of sports icons is not new, taking on the role of Chief Brand Manager …