Personal Branding Interview: Sharon Lechter
Today, I spoke to Sharon Lechter, who is is coauthor, with Robert Kiyosaki, of the international bestseller Rich Dad, Poor Dad. Her latest book is called Think and Grow Rich: Three Feet from Gold: Turn Your Obstacles into Opportunities!. In this interview, Sharon talks about how to find your inner passion, how she built her …
Personal Branding Interview: Adam Penenberg
Today, I spoke to Adam Penenberg,who is the author of Viral Loopand has written for Forbes, The New York Times, Fast Company, Inc., Slate, Wired, The Economist, Mother Jones and Playboy. Currently he’s a Contributing Writer to Fast Company. In this interview, Adam introduces us to the concept of a “viral loop,” and then explains …
Personal Branding Interview: Katherine Crowley and Kathi Elster
Today, I spoke to both Katherine Crowley and Kathi Elster, who are the cofounders of K2 Enterprises and coauthors of Working For You Isn’t Working For Me. In this interview, they talk about how to get along with your manager, how to deal with it, when to quit your job if you don’t get along …
Personal Branding Interview: Frances Cole Jones
Today, I spoke to Frances Cole Jones, who is the author of The Wow Factor: The 33 Things You Must (and Must Not) Do to Guarantee Your Edge in Today’s Business World and and founder of Cole Media Management. In this interview, Frances goes over controlling your reputation, how to sell yourself in any given …
Personal Branding Interview: Kevin Maney
Today, I spoke to Kevin Maney, who is a journalist at Fortune, The Atlantic, Fast Company and other magazines. He just released his latest book called Trade-Off: Why Some Things Catch On, and Others Don’t. In this interview, Kevin explains how convenience and fidelity impact purchasing decisions, products that have succeeded and failed based on …
Personal Branding Interview: Gretchen Rubin
Today, I spoke to Gretchen Rubin, who is the author of the popular blog, The Happiness Project and the forthcoming author of the book by the same title. I’ve spoken to Gretchen before, but this time I wanted to focus more on her book and some new ideas she has for how to be happier. …
Personal Branding Interview: Paul Dunay
Today, I spoke to Paul Dunay, who is an ex-Personal Branding Blogger, author of Facebook Marketing for Dummies and is the Global Managing Director of Services and Social Marketing for Avaya. In this interview, Paul tells us why the web is the best place for marketing, how he got his book deal by blogging, tips …
Personal Branding Interview: Mark Goulston
Today, I spoke to Mark Goulston, M.D., who is a business advisor, consultant, trainer and coach trained as a clinical psychiatrist and author of the new book, Just Listen: Discover the Secret to Getting Through to Absolutely Anyone. In this interview, Mark compares listening and speaking, goes over the elements of persuasion, shares some tips …
Personal Branding Interview: Alan Deutschman
Today, I spoke to Alan Deutschman, who writes for Fortune Magazine, GQ, Vanity Fair and New York Magazine, while being the author of the new book, Walk the Walk. In this interview, Alan tells us why most aspiring leaders don’t actually become leaders, gives us an example of a leader that walks the walk, authenticity, …
Personal Branding Interview: Peter Bregman
Today, I spoke to Peter Bregman, who is the author of Point B, a consultant and blogger at Harvard Business School Publishing. In this interview, Peter talks to us about leadership in corporations, how people change everyday, not using your gut to make decisions, how to climb the corporate ladder and why failure is a …