Right Message, No Results? Why Audience Matters and How to Find The Right One
Do you ever feel like you’re doing all the right things with networking, but you’re not getting results? I got an email recently from one entrepreneur who networks diligently, participating in a business leads group, local Chamber of Commerce meetings, and other events.
He writes: “I feel my presentation is adequately polished, I follow up …
Unconscious Personal Branding
We talk a lot here on the Personal Branding Blog about how to project a personal brand effectively. But, what about the messages we unconsciously project? In the last couple years, I’ve lived in some very different environments – and it’s incredibly interesting to see how I needed to change simple automatic behaviors just to …
A Secret Personal Branding Tip For MyBlogLog
One of the social networks that I feel is very underutilized and spoken for is MyBlogLog. I’ve been a fan of this network since I started out in the blogosphere back in 2006. MyBlogLog was acquired by Yahoo! Inc. and it allows you to create a profile, join communities (blogs), share your social feed (much …
Wake Up and Smell the Coffee Grinds; It’s Time to Network
I spent twelve years employed by corporate America and the past eight years consulting to them on strategy and business development issues. Since the Dow took a nose dive last fall, many friends and some clients have lost their jobs, and those who haven’t are the working wounded, taking up the slack for their fallen …
7 Ways to Land Great Consulting Work While In Between Jobs
It is no secret that I am currently funding my job search through consulting work. This has many career-management benefits, but today I’m going to write about the only one you probably care about – green stuff to make your rent and buy groceries. Here are 7 ways to get yourself started and turn your …
Balancing Casualness and Formality
I just spent the past week at an industry conference, and after returning home, have come to appreciate the intricacies of personal branding and how you should conduct yourself when meeting a slew of new people, especially in a business setting.
The truth is, I am fond of people watching; I am fascinated by human …
How Adding a Tailored Sound Bite to My Resume Doubled Interview Requests
Have you ever watched stars on the red carpet? When they are interviewed, there is one universal theme to their answers – Short and Sweet. Memorable. Quotable. Also known as the Sound Bite.
Personal branding sound biteI recently added a “Profile” section to my resume, which serves as my personal branding sound bite to …
Personal Branding Interview: Joel Comm
Today, I spoke with Joel Comm, who is the king of making passive income online and well-known in the internet marketing circles. He is a New York Times bestselling author and the director of the first online reality TV show. During this interview, Joel goes over his many accomplishments, with lessons learned and some pretty …
30-Minute Brand Building for Twitter
We all know that in order to use Twitter as an effective branding tool for yourself or your company, you must“engage the community” and “join the conversation.” But when you’re learning how to use a new technology platform, it’s probably not clear how exactly to go about “engaging” people.
Here’s a 5-step guide that walks …
Your Brand Influence is NOT a Metric
Inbound links tell a story. But they don’t tell your brand story.
Brand value is more than a series of data points. Your brand value is equal to your level of influence. But is influence quantifiable?
Real influence is illustrated in the following scenarios The boardroom is in disarray with dozens of voices and opinions…