Personal Branding Interview: Katharine Brooks
Today, I spoke with Katharine Brooks, who is the director of Liberal Arts Career Services at The University of Texas at Austin and author of You Majored In What? In this interview, Katharine talks about how college students should select a major, the fact that your major isn’t your career, questions college students ask her, …
Personal Branding Interview: Harry Paul
Today, I spoke with Harry Paul, who is a New York Times bestselling author and an expert on organizational strategy. In this interview, Harry talks about how managers can make fun during a tough economy, money versus passion, his personal brand that he’s developed and information about his new book, which is called Instant Turnaround!…
Personal Branding Interview: Michael Roberto
Today, I spoke with Michael Roberto, who is a professor of management at Bryant University and author of the Know What You Don’t Know. In this interview Michael talks to us about solving problems and how companies can solve problems before they even occur in the future. He also touches upon the reason why companies …
Book Giveaway: They Don’t Teach Corporate in College
My good friend and fellow career expert and spokeswoman, Alexandra Levit, has released a revised edition to her book, They Don’t Teach Corporate in College, which is a mandatory book for any college student who has fears of graduating and stepping into a real “business” world environment. Most students that enter the workforce are unprepared …
Personal Branding Interview: Brian Clark
Today, I spoke with Brian Clark, who is known for his award winning Copyblogger blog. Brian has some great knowledge in the blogging arena and shares a lot of his secrets and thoughts today in this interview. He talks about the common mistakes people make when writing and commenting on blog posts, the most important …
When Passion Meets Expertise Your Brand Succeeds
The more and more I reflect upon how I’ve used social media to grow my own personal brand (as well as observe others), the more I’ve come to realize that there are two things that are required for success: passion and expertise. Passion is your excitement and enjoyment around a certain activity that interests you …
Personal Branding Interview: Scott Kirsner
Today, I spoke with Scott Kirsner, who is a Boston Globe journalist and has just released his third book called Friend, Fans & Followers: Building an Audience and a Creative Career in the Digital Age. In this interview, Scott examines the difference between achieving creative success in the 20th and 21st century. He also talks …
Personal Branding Interview: Richard Laermer
Today, I spoke with Richard Laermer, who is the author of five bestselling books including his latest one called 2011: Trendspotting. In this interview, Richard spends a lot of time explaining how public relations has changed, from the early days till now and helps us prepare for the future. He also touches on the different …
Personal Branding Interview: Randall Jones
Today, I spoke with Randall Jones, who is the founder of Worth Magazine and author of The Richest Man In Town. In this interview, Randall talks to us about what self-made rich individuals think of personal branding, the strategies they use, how he’s leveraged his brand to interview successful individuals, brand characteristics of the rich …
5 Things I’ve Learned From Making Me 2.0 a Bestseller
As you already know, I launched my first book, Me 2.0: Build a Powerful Brand to Achieve Career Success, last Tuesday. Aside from this major book launch that was over two years in the making, even before I knew I was going to write the book, there were a lot of others things going on. …