How CMOs Can Reach Overlooked Audiences in 2024
In today’s digital age, marketers have access to an array of tools and technologies that enable them to reach vast audiences. However, there are still large segments of the population that remain underserved and overlooked. To address this issue, marketing leaders from various industries are actively seeking ways to connect with these communities and ensure …
How to Boost Your Brand in the New Year
In only a few weeks, you’ll be facing the new year as the leader of a business. Maybe you’re the CEO of an agile startup. Or a driven solopreneur chasing down your dreams. No matter what, you’ll want to take some time to build out a 2024 branding plan. It’s hard to underestimate the importance …
American Express: Empowering Small Businesses in the Digital Age
Marketing has changed and is changing the way businesses succeed in today’s fast-paced digital world. One of the most visible names in banking, American Express, has spearheaded efforts to help small companies thrive. Helping small businesses thrive in the digital age is American Express’s top priority. We offer more than just financial aid; we also …
SharkNinja Names Adam Petrick as Global CMO
In today’s fast-paced digital world, staying ahead of the curve is crucial for businesses to thrive. With the constant evolution of digital marketing, it’s essential to keep up with the latest trends, challenges, and technology. One company that understands the importance of staying on top of the game is SharkNinja, the product design and technology …
CosMc’s: McDonald’s Nostalgic Spinoff Café
In the ever-evolving world of fast-food chains, McDonald’s is no stranger to innovation and adapting to changing consumer needs. With its latest venture, CosMc’s, the iconic brand is once again embracing nostalgia marketing to tap into the desires of Gen Z and millennial consumers. This spinoff café promises a unique experience rooted in both the …
E.l.f. Cosmetics: Revolutionizing Snapchat with Bitmoji Beauty Drops
To keep up with the expectations of today’s tech-savvy customers, brands are always changing in this digital era. The popular cosmetics company E.l.f. has teamed up with the photo-sharing app Snapchat to launch a new product line called Bitmoji Beauty Drops. Users can now add a touch of e.l.f.’s O Face Satin Lipstick to their …
Gap and Dapper Dan Collaborate to Celebrate Harlem
The fashion industry is constantly evolving, demanding continuous reinvention, adaptability, and innovation for longevity. In this ever-changing landscape, both retailer Gap and legendary fashion designer and Harlem institution Dapper Dan have demonstrated their commitment to their core clientele while adapting to new consumers and advocating for creatives and social justice causes. This commitment is evident …
Snickers Unveils Tastebud Training Campaign with Joel McHale
Collaboration is a key driver of growth, and Snickers knows exactly how to take it to the next level. In their latest campaign, the iconic chocolate brand joins forces with comedian and actor Joel McHale to unveil the hilarious and innovative “Tastebud Training” program. This partnership not only showcases McHale’s comedic talents but also highlights …
The Milk Wars: Harnessing the Power of Marketing for Climate Solutions
A major threat to Earth’s future is the acceleration of climate change. There has been a widespread call for businesses to cut their carbon emissions as the globe struggles to find long-term solutions. Among these, the dairy industry is seeing more and more competition from products made from plants. Named “The Milk Wars,” this conflict …
Oatly’s Creative Outdoor Advertising Stunt
Oatly, the popular oat milk brand, is making waves in the advertising world yet again with its latest out-of-home (OOH) campaign in France. This time, they have taken a creative approach by hacking their own murals to grab the attention of passersby. By cleverly blending art and advertising, Oatly aims to make a memorable impact …