Gap and Dapper Dan Collaborate to Celebrate Harlem
The fashion industry is constantly evolving, demanding continuous reinvention, adaptability, and innovation for longevity. In this ever-changing landscape, both retailer Gap and legendary fashion designer and Harlem institution Dapper Dan have demonstrated their commitment to their core clientele while adapting to new consumers and advocating for creatives and social justice causes. This commitment is evident …
Snickers Unveils Tastebud Training Campaign with Joel McHale
Collaboration is a key driver of growth, and Snickers knows exactly how to take it to the next level. In their latest campaign, the iconic chocolate brand joins forces with comedian and actor Joel McHale to unveil the hilarious and innovative “Tastebud Training” program. This partnership not only showcases McHale’s comedic talents but also highlights …
The Milk Wars: Harnessing the Power of Marketing for Climate Solutions
A major threat to Earth’s future is the acceleration of climate change. There has been a widespread call for businesses to cut their carbon emissions as the globe struggles to find long-term solutions. Among these, the dairy industry is seeing more and more competition from products made from plants. Named “The Milk Wars,” this conflict …
Oatly’s Creative Outdoor Advertising Stunt
Oatly, the popular oat milk brand, is making waves in the advertising world yet again with its latest out-of-home (OOH) campaign in France. This time, they have taken a creative approach by hacking their own murals to grab the attention of passersby. By cleverly blending art and advertising, Oatly aims to make a memorable impact …
Apple’s Holiday Ad: A Modern-Day Scrooge Tale
As the holiday season approaches, Apple has unveiled its yearly holiday film, “Fuzzy Feelings.” The commercial, directed by Lucia Aniello, tells a touching tale in an unconventional way by fusing stop-motion animation with live-action footage. Inspired by the timeless story of “A Christmas Carol,” the four-minute commercial follows a woman who gains a new perspective …
Bud Light Boycott Causes CMO to Step Down
Benoit Garbe, the U.S. Chief Marketing Officer of Anheuser-Busch InBev, will resign at the end of 2023, following a difficult year for Bud Light. This departure comes after the exit of Bud Light marketing VP Alissa Heinerscheid earlier in the year. However, Garbe’s role will not be directly replaced. Instead, U.S. Chief Commercial Officer Kyle …
How Verizon and Disney are Making Children’s Holiday Wishes Come True
In our modern world, brands seek new ways to connect with their audience. Augmented Reality (AR) is now a key player in this space. Verizon and Disney have teamed up using AR to make kids’ holiday dreams come true. They’re combining Disney’s new film, “Wish,” with Verizon’s community focus. We’ll explore this AR experience and …
The Power of Personal Branding in Real Estate for Growing Business Outcomes
In the real estate business, which is very competitive, building a strong personal brand as an agent is important if you want to get more deals and improve your business. A brand that is real and interesting helps you stand out and earns the trust of potential customers. This piece gives real estate agents tried-and-true …
How to Dominate a Niche Online
The internet is a big place. That makes it incredibly difficult to stand out, even if you have an excellent business with amazing products and services to offer the world. If you’re trying to compete with millions of other business owners, it’s unlikely that you’ll be able to gain any momentum.
But what if you …
Airbnb’s New Marketing Strategy is Amazing
In today’s fast-paced world, collaboration is a key driver of growth. Companies that understand how to foster collaboration have a true competitive advantage. Airbnb, the popular home-sharing platform, recognizes the importance of collaboration and is constantly evolving its marketing strategy to meet the needs and expectations of its customers. In this article, we will explore …