Why Smoking Cessation Programs Matter in the Workplace
The financial toll of employee tobacco use in the workplace cannot be overstated. According to a 2023 write-up by Pivot CEO David S. Utley, U.S. businesses suffer losses amounting to nearly $185 billion annually due to smoking-related illnesses among employees. When factoring in everything else, from absenteeism to higher healthcare costs, a tobacco-using employee is …
Inside the AMV BBDO and Essity Long-Term Partnership
The landscape of digital marketing is constantly evolving, and brands need to keep up with the latest trends, challenges, and technologies to stay competitive. One aspect that often undergoes significant changes is the relationship between clients and agencies. However, there are rare instances where enduring partnerships defy the norm and continue to thrive.
One such …
The Evolution of Digital Marketing: Keeping Pace with Trends
Digital marketing is an ever-evolving field, driven by continuous advancements in technology, consumer behavior, and market trends. Staying ahead of the game is crucial for brands and content creators who want to connect with their audience effectively. In this article, we will explore the evolution of digital marketing and discuss how professionals can keep pace …
How to Build Credibility With Your Target Audience
These days, trust is in short supply. If you want to resonate with your target audience, you’ll need to overcome the challenge of trust. That means building credibility – and building it as early as possible.
But how exactly do you do it?
The Question of CredibilityCredibility, when earned, makes your customers – and …
Non-Alcoholic Beer: Enjoying Dry January with Heineken 0.0
As the sober curious movement gains momentum, more and more people are embracing the concept of Dry January. This annual tradition of abstaining from alcohol for the month of January has become a popular way to reset and reevaluate our relationship with alcohol after the indulgent holiday season. With the rise in popularity of non-alcoholic …
How a Millennial Entrepreneur Revolutionized the Beauty Industry
In today’s fast-paced and dynamic beauty industry, where trends come and go, one brand stands out for its commitment to making a difference. Thrive Causemetics, founded by millennial entrepreneur Karissa Bodnar, has taken the beauty world by storm with its innovative products and socially conscious approach. In this article, we’ll explore how Karissa Bodnar built …
Key Trends Marketers Should Embrace to Engage Gen Z in 2024
To remain ahead of the curve in the ever-changing digital marketing landscape, marketers need to stay up with the newest trends, challenges, and technology. With an estimated $360 billion in spending power in 2023, Gen Z demonstrated that they were a unique generation. Brands are vying for the attention of this demographic because of the …
The Evolution of Barry’s: From Fitness Program to Lifestyle Brand
Are you looking for a workout that not only challenges your body but also offers a sense of community? Look no further than Barry’s, the high-energy cardio and strength interval training workout that has evolved from being the “best workout in the world” to a global lifestyle brand. In this article, we’ll explore the journey …
Emmanuel Ogbah’s Partnership with ChatGPT-Powered Innovative Eyewear
Innovative Eyewear Inc. has developed a range of smart glasses under renowned brands such as Lucyd, Eddie Bauer, Nautica, and Reebok. These glasses offer users a unique blend of style and technological advancements. Emmanuel Ogbah, known for his affinity towards sunglasses, was quick to embrace this opportunity. He expressed his excitement about the partnership, highlighting …
Creative Trends 2024: Embracing Humor and Empowering Creators
Serious and socially aware advertising has been trending upward in recent years. But in 2024, brands will once again use humor to connect with their audience. A whopping 91% of consumers lean towards humorous brands, says an Oracle study. This discovery emphasizes the significance of incorporating humor into marketing campaigns to foster togetherness instead of …