Author: Stephanie Jones

Privacy Sandbox
News

Google’s Privacy Sandbox Challenges Digital Advertising Norms

Google’s Privacy Sandbox, an ambitious attempt at revolutionizing digital advertising by curbing third-party tracking while ensuring essential features for advertisers and users alike, isn’t without its issues. But the tech titan is steadfast in its goal to create a more private internet experience.

Not a direct replacement for third-party cookies, the Privacy Sandbox is set …

Marketing Your Freight Brokerage
Marketing

Becoming Proficient in Marketing Your Freight Brokerage: 8 Tips for Success

In freight brokerage, goods move rapidly with fierce competition for placement. Marketing knowledge is vital for success in marketing your freight brokerage. Not only must you coordinate shipments efficiently but also promote them effectively to a wide audience.

This blog post presents eight useful marketing tips that can take your freight brokerage to greater heights …

Smoking Cessation Programs
Success Strategies

Why Smoking Cessation Programs Matter in the Workplace

The financial toll of employee tobacco use in the workplace cannot be overstated. According to a 2023 write-up by Pivot CEO David S. Utley, U.S. businesses suffer losses amounting to nearly $185 billion annually due to smoking-related illnesses among employees. When factoring in everything else, from absenteeism to higher healthcare costs, a tobacco-using employee is …