Colour Perception
News

Exploring colour perception throughout history

Art historian Alexandra Loske’s new book, “The Book of Colour Concepts”, extensively explores the abstract phenomenon of colour and its classifications. The book takes readers on a fascinating journey through cultures, eras, and scientific theories to understand human perception of colour. Aside from exploring the variety of colours, it also investigates the associated psychology and …

"Cognitive Colour Perception"
News

Exploring the cognitive impact of colour perception

Art historian Alexandra Loske highlights the significant role of colour in our cognitive processes in her study of four centuries of colour theory. She proposes that our perception of various hues influences our thoughts, emotions, and actions. Furthermore, different civilizations uniquely ascribe colour significance, reflecting their cultural beliefs and values.

According to Loske, humans instinctively …

"Cannes Expansion"
News

Cannes festival expands scope, anticipates PR trends

The Cannes Lions International Festival of Creativity, traditionally a hub for marketing and advertising, has broadened its horizons to embrace other sectors such as technology, design, and entertainment. This development has turned the festival into a hotbed of creativity, attracting brilliant minds from various industries. The festival offers a unique platform consisting of workshops, seminars …

"Festival Evolution"
News

International Festival underscores evolution in PR trends

The International Festival of Creativity is spotlighting integrated marketing and key PR trends, demonstrating the evolution of the public relations industry. The festival showcases the power of blending various marketing platforms for greater audience reach and emphasizes the increasing importance of integrated marketing.

Highlighted trends include employing artificial intelligence in campaign creation, the growing reliance …

"Divested GameSquare"
News

GameSquare divests assets, sharpens business focus

GameSquare Holdings, Inc.

GameSquare’s strategic divestment for business sharpening

has executed a sharp transaction with Immergo and XPR, resulting in the sale of non-essentials assets from subsidiary Frankly Media LLC.

This includes their content management software and PR distribution arm, cementing GameSquare’s dedication to core operations.

A streamlined business model emerges from this sale, aiming …

How to Enhance Your Leadership Skills through Visual Collaboration Techniques
NetworkingPersonal Branding

How to Enhance Your Leadership Skills through Visual Collaboration Techniques

Many leaders aspire to lead a cohesive, inventive, and productive team. However, achieving this vision requires more than just good intentions; it demands practical strategies and effective tools to foster collaboration and innovation.

You may accomplish this by using the appropriate methods and resources, improving your leadership skills training, and creating a cooperative atmosphere. Whiteboards …