Start spreading Truemors with Guy Kawasaki
Recently, Guy Kawasaki introduced me to his new entrepreneurship venture called Truemors. He explained how the goal with Truemors is to democratize and spread information. First, from a “citizen journalist/editor” perspective it enables people to “tell the world”—within the bounds of good taste and the law anyway. Second, from a reader perspective, it puts you …
Re-branding Phase 2: Personal Branding TV 2.0
I decided to make a post series about how I’m re-branding my entire “wordrobe” of personal branding sites. I feel this will help others who are either experiencing branding problems or are trying to reinvent their own site design/format. Also, it’s important to evolve your brand, so it doesn’t get stale, but remains consistent. The …
Video: Learn how to construct and deliver an elevator pitch
[youtube=http://youtube.com/watch?v=Tq0tan49rmc]
Sean Wise demonstrates the proper way to create an elevator pitch, while on an actual elevator. Learn how to make your idea’s stand out, the elements involved and how to be successful so investors will give you the time of day.
Definition: the two minute presentation it takes to go from the lobby to …
The origins of Personal Branding: 10th Anniversary Timeline
Personal Branding has come a long way since Tom Peter’s Fast Company article in 1997. I’m happy to say I’ve been apart of history, along with many others who share my passions. There are many other landmarks in the history of Personal Branding, but the one’s listed in the timeline above have helped further the …
Donald Trump’s Personal Brand extension into steaks
Donald Trump is a billionaire and world recognized brand. He is an entrepreneur, television personality and author of many books. I have even recognized him as a world class brand in the first issue of Personal Branding Magazine, which debuted on August 1st. He has invested billions of dollars in his brand, so that wherever …
Personal Brands have a direct effect on corporate image
The people you deal with through companies can either break or make your perception of the company as a whole. If you are unhappy with a specific service or product that a person is either selling you or supporting you with, then you blame the company. We see this mostly in retail stores, such as …
Brand Mystery 3 – Name that Personal Brand
Brand Mystery is a game where you guess who the personal brand is below. The person who guesses the correct answer first receives a link on the next autopsy post.
Brand Mystery 2 Winner: Adam Salamon
Clue: From the Underworld…
An Interview with Stephen Pazyra on Online / Offline Branding
In a world where your brand should be expressed online and offline, sometimes individuals can have difficulty ensuring consistency across both lines. With an online website or blog, you are able to extend your reach and enter new markets. Watch as I interview Stephen Pazyra, CEO of 1-800-Bakery.com and La Patisserie, both of which are …
Personal Branding bookshelf – my recommendations
The following are my recommendations for must-read book. Each author has a lot of credibility to their brand and I hope you enjoy reading this fine selection of books! Feel free to recommend a book in the comments section.
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Career Distinction: Both William Arruda and Kristen Dixon have written a book that will help …
What is the real definition of Personal Branding? New project!
My latest project is to collaborate with experts in the Personal Branding field, in order to get a more refined and single definition of Personal Branding. I think one of the major problems that I face, along with all of you is that when we are asked “so what is Personal Branding?”, we give our …