Personal Branding TV: Episode 8 – Changing Majors
[youtube=http://youtube.com/watch?v=UwG7GmmJM5Y]
Personal Branding TV (Episode 8 – Changing Majors)
This week, I discussed the topic of changing majors with a concerned student. This uncertainty occurs when a student is trying to unlock their personal brand. Without truly knowing what you want to do, it’s a challenge to plan ahead and know what type of job …
Brand Mystery 4 – Name that Personal Brand
Brand Mystery is a game where you guess who the personal brand is below. The person who guesses the correct answer first receives a link on the next autopsy post.
Brand Mystery 3 Winner: Jeff Glasson
Clue: Number 4
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What do EMC, Boston and Social Media have in common?
Me, Ann Handley, Jeremiah Owyang
If you guessed an extroadinary event, you are correct. It’s one thing to network with bloggers, podcasters and internet luminaries online, but when you meet these personal brands in person, the real magic happens. Personal branding is about maintaining a consistent brand both online and offline and I’m pleased to …
Personal Branding Spotlight: Tom Peters “brand = talent”
[youtube=http://youtube.com/watch?v=2nfGjVFIw1s]
Tom Peters, the originator of personal branding, speaks about how talent is the centerpiece in an organization. He compares sports teams with large corporations, focusing on how the brand of the company is represented by the talent or individual personal brands that comprise the company. Two of my favorite Tom Peters brand attributes are …
The divide between your personal and professional brand has faded thanks to social networks
The college days
I was first introduced to the power of Facebook during my junior year of college. I remember it like it was just yesterday. My friend came running down the hall saying “I just got Facebook for our school.” Of course my first question was “what the heck is Facebook”? He explained it …
LinkedIn might have eliminated the need for traditional resumes
Most recruiting takes place online and because of this, our personal brands must be created and communicated using this popular medium. Traditional resumes are used during the screening and interview portions of the recruitment process. Recruiters have transitioned their candidate search from online and business fairs to social media marketing. Instead of accepting and reviewing …
Start spreading Truemors with Guy Kawasaki
Recently, Guy Kawasaki introduced me to his new entrepreneurship venture called Truemors. He explained how the goal with Truemors is to democratize and spread information. First, from a “citizen journalist/editor” perspective it enables people to “tell the world”—within the bounds of good taste and the law anyway. Second, from a reader perspective, it puts you …
Re-branding Phase 2: Personal Branding TV 2.0
I decided to make a post series about how I’m re-branding my entire “wordrobe” of personal branding sites. I feel this will help others who are either experiencing branding problems or are trying to reinvent their own site design/format. Also, it’s important to evolve your brand, so it doesn’t get stale, but remains consistent. The …
Video: Learn how to construct and deliver an elevator pitch
[youtube=http://youtube.com/watch?v=Tq0tan49rmc]
Sean Wise demonstrates the proper way to create an elevator pitch, while on an actual elevator. Learn how to make your idea’s stand out, the elements involved and how to be successful so investors will give you the time of day.
Definition: the two minute presentation it takes to go from the lobby to …
The origins of Personal Branding: 10th Anniversary Timeline
Personal Branding has come a long way since Tom Peter’s Fast Company article in 1997. I’m happy to say I’ve been apart of history, along with many others who share my passions. There are many other landmarks in the history of Personal Branding, but the one’s listed in the timeline above have helped further the …