The Portable Brand: Communicate and View People Wherever You Go
One of my predictions for 2008 and beyond is that our online brands will transition from email to blog and become portable. Not only that but they will be fully mobile and viewable by anyone at anytime. Again, those who don’t build a thorough and Google’able presence online will suffer from reach, but gain from …
Too much talk, too little execution for our personal brands
Too many people say they are going to do something, without the ambition and confidence to actually follow-through. I’ve had many friends and acquaintances alike saying “I want to start a business” or “My idea is to ______.” We only live for so long, so you really need to take chances. Also, I feel that …
How Much is Your Personal Brand Worth?
Instead of matching your brand to a dollar amount; think of the market your serving. Not everyone needs your brand to accomplish A, B or C. Stay niche and don’t drift away from your personal brand. A marketing firm isn’t going to hire a veterinarian and a hospital isn’t going to hire a CFO. These …
Name and Image Association as Part of your Personal Brand Strategy
When someone reads material you produce, if they cannot associate it to a human being, then you lose the chance to get an emotional connection. If I visit a website/blog, it might be because they write about personal branding or a related topic, such as public relations, career development or social media. It could also …
Why Social Media Makes it Possible for Gen-y to Succeed
It’s challenging for members of the Gen-Y grouping to succeed without some pathway to Gen-X. Social media has emerged as a channel, by which Gen-Y can communicate with Gen-X, freely, readily and with scale.
Starting a blog is really a simple process, which doesn’t require much learning by members of Gen-Y because they are already …
Don’t Take Personal Branding too Far – It Might Hurt You [Human Branding]
I talk about personal branding all the time, which is far different than human branding. Human branding is when a living person’s skin is burned with a hot or cold iron, with the intention that the resulting scar is permanent. In the streets of New York city, you will find people that actually do this …
Brand Mystery 7 – name that personal brand
Brand Mystery is a game where you guess who the personal brand is below. The person who guesses the correct answer first receives a link on the next autopsy post. The Personal Branding Blog is not just about news, advice, and theory, but about interesting, fun and enjoyable conversations.
Brand Mystery 6 Winner: Robert David …
New Business Model: Brand First, Compensation Second
For 4 months I’ve been thinking about a new business model dealing with personal branding. I had an awakening a few weeks ago. I’ve noticed that there are many people who try to make a quick buck by doing mediocre work. People put advertisements on their blogs, accumulating between $10 and $100 a week …
Google Searchability and Personal Branding Collide Face-to-Face
In collaboration with Robert David Hunter, one of Personal Branding Blog’s best commenter’s. Robert currently works for International Quality and Productivity Center in New York. London based IQPC produces conferences and seminars for business leaders across 30 different industries. In his role as a Finance Division Sales Executive, Robert leverages his banking industry expertise in …
Associate Your Brand Name with a Picture
I came across this podcast featuring Jeremy Schoemaker, taken by Elmer Thomas at the PubCon 2007 event. Jeremy’s corporate brand “Shoemoney” is represented by a logo resembling that of Superman’s legendary symbol. He creates a lot of awareness and brand recognition through passing out free T-shirt’s at events. His blog is one of the top …