Guest Post: 5 Building Blocks of a Great Personal Brand
Derrick Kwa is today’s guest blogger. He is the youngest member of the personal branding community. I’m really happy to have Derrick in the network and am excited to share his post with you, from the perspective of a young individual, with new age insight. Derrick is a 17 year old from Singapore. Having quit …
An Interview with Tiffany Monhollon on Personal PR
Through Personal Branding, I’ve gotten to meet some amazing young stars. One of the most prominent and resourceful is Tiffany Monhollon, who writes the Personal PR column and has just started a blog on that very topic. Today, I interviewed her concerning this topic to give you a better view of how important it is. …
2007 – A Personal Branding Year in Review
I want to wish everyone a happy new year and am excited at what’s to come in 2008. Issue 3 of Personal Branding Magazine will launch on February 1st and my book will be published by the end of this year (crossing fingers). To start the year off, I’m taking a much needed vacation to …
The Most Significant Personal Branding Statistic of 2007
Pew Internet and American Life Project reported on December 16th that 18% of working college graduates said that their employer expects some form of self-marketing online as part of their job.
Reading this part of the research report made my day, as it is highly in favor of personal branding. I’m not surprised at all …
Brand Matchup: Brad Pitt and Shampoo
Friday’s are great for playing games, as we get excited for the weekend. This is the third round in a series I call “brand matchup.” Match Brad Pitt’s personal brand with the shampoo product brand listed below. Please leave your answers in the comments section.
Round 1: Bill Gates and Coffee Brands – Starbucks wins…
2008 Personal Branding Predictions for the Future
Here are some trends I have personally seen in the workplace and throughout my personal branding studies. These are just a few of the one’s currently on my mind and there’s plenty more where this came from.
Have a prediction of your own? Leave a comment!
The rise of consultants. Personal brands within larger corporations…The Portable Brand: Communicate and View People Wherever You Go
One of my predictions for 2008 and beyond is that our online brands will transition from email to blog and become portable. Not only that but they will be fully mobile and viewable by anyone at anytime. Again, those who don’t build a thorough and Google’able presence online will suffer from reach, but gain from …
Too much talk, too little execution for our personal brands
Too many people say they are going to do something, without the ambition and confidence to actually follow-through. I’ve had many friends and acquaintances alike saying “I want to start a business” or “My idea is to ______.” We only live for so long, so you really need to take chances. Also, I feel that …
How Much is Your Personal Brand Worth?
Instead of matching your brand to a dollar amount; think of the market your serving. Not everyone needs your brand to accomplish A, B or C. Stay niche and don’t drift away from your personal brand. A marketing firm isn’t going to hire a veterinarian and a hospital isn’t going to hire a CFO. These …
Name and Image Association as Part of your Personal Brand Strategy
When someone reads material you produce, if they cannot associate it to a human being, then you lose the chance to get an emotional connection. If I visit a website/blog, it might be because they write about personal branding or a related topic, such as public relations, career development or social media. It could also …