Metrics to Measure Your Personal Brand
How well branded are you? One way to find out is to use metrics – something you can measure against.
The metrics below don’t necessarily measure how effective your personal brand is (go to a personal branding consultant for that), but they do measure your online visibility and engagement.
1. Do a Google search for …
Personal Brands: Give a Shiver to Your Sliver
Micromarketing is a weapon in the arsenal of most every big brand that distributes products to your supermarket. For example, the flavors of Philadelphia brand cream cheese available in the dairy case differ, depending on what your zip code eats the most. That means in my local Ralphs, I can’t find smoked salmon flavored spread …
Personal Branding Interview: Marla Tabaka
Today, I spoke to Marla Tabaka, who is a Million Dollar Mindset Coach, Inc. blogger, and host of two popular radio shows. In this interview, Marla talks about the difference between business and life coaching, the qualities all entrepreneurs have, how to decide if you want to be a solopreneur or have multiple employees, and …
Unvarnished Changes Personal Brand Reputation Management Forever
The web, in general, has always been a positive place for personal branding. No one is going to write someone else a negative LinkedIn recommendation, and even if they did, it doesn’t have to be accepted and published. Most people aren’t going to speak poorly of another individual in a public saying because it makes …
How to Be a Closer: Part 2
Last week, I wrote about the importance of an original message in sales. This week we tackle the six stages of sales genius.
One: Set Your GoalsThe best way to get started in sales is by setting daily goals for yourself (daily goals are easier to accomplish and less daunting than weekly or monthly …
Personal Branding Interview: Chris Houchens
Today, I spoke to Chris Houchens, who is a marketing speaker, writer, blogger, and consultant. Chris’ latest book is Brand Zeitgeist: Embedding Brand Relationships into the Collective Consciousness. In this interview, Chris talks about what the brand zeitgeist is, how to attract customers to your brand, how blogging has helped his career, first and last …
The Must Have Skill Sets For the New World
What are the skills that you will need to have in the new economy? If you’ve ever wondered what some of these skills are, this post is for you.
Skill sets for the new world1.) Social media and Web 2.0 know how:
To understand how social media and Web 2.0 are changing industries gives …
Using Design To Extend And Safeguard Your Brand
Authors should use design to extend and safeguard their brand beyond the cover of the book they wrote to build their visibility, attract new business, and establish a personal brand.
The book cover is the starting point; it’s the most immediately obvious visible symbol of an author’s personal brand.
And, in many cases, a book …
10 Ideas To Kickstart A Personal Brand That’s Gone Stale
Here are some ideas to get your creative branding juices flowing.
Join a new communityFind a new forum or niche social network and become an active member of the community, participating for at least 15 minutes every single day until you are a recognized expert on the basis of your participation alone.
Create a…Personal Branding Interview: Lisa Johnson Mandell
Today, I spoke to Lisa Johnson Mandell, who is an award-winning multi-media journalist, author and Career Image Specialist. She is the author of Career Comeback– Repackage yourself to get the job you want and blogs for AOL’s new Dime Crunch. In this interview, Lisa explains how to make a career comeback, how she’s made her …