How to Use Personal Branding to Get a Life, Not a Job
I just finished reading Get a Life, Not a Job: Do What You Love and Let Your Talents Work for You by Paula Caligiuri, PhD. As a career book, Get a Life, Not a Job was fabulous – full of bullets, lists, summaries and exercises. Overall, it was an incredibly easy and useful read. But …
Personal Brands: Stick Together
I spent the weekend in bootcamp at UCLA with dozens of amazing people who all were wrestling with their personal brands. I was their wrestling coach. I was also, at times, their opponent, referee, fan in the stands, hot dog seller, beer purveyor, mother, sister, aunt, and confessor. I could not be more humbled by …
Personal Branding Interview: Sean Aiken
Today, I spoke to Sean Aiken, who graduated college in 2005 and decided to embark on a grand journey, starting the one-week job project, where he had 52 jobs in a year. His journey is now captured in a brand new book called The One-Week Job Project: 1 Man, 1 Year, 52 Jobs. In this …
5 Reasons Why You Shouldn’t Trust Social Networks
The most common clash I see between the social network user and the hosting company is that users want functionality and free connectivity, while companies are looking to pleasure investors by generating revenue. The reason why MySpace won’t exist in five years is because they chose advertising over the user experience, whereas Facebook did the …
Do Others View You As An Expert In Your Field?
Does your personal brand lead others to view you as an expert in your field? Expertise is the foundation of lasting and successful personal brands. Charisma and style may be great, but unless your personal brand accurately communicates your expertise, your career won’t achieve its full potential.
Perception equals reality; your expertise must be genuine …
Red Light Moments
I do an extensive amount of writing on what separates “rock stars” from everyone else at work. And while I’m a huge believer in the incremental edge, I also know there are times when you need to prove yourself in big ways.
Shining in the limelightThese are what I call “red light moments” and …
Personal Branding Interview: Emily Bennington
Today I spoke with Emily Bennington, coauthor of Effective Immediately: How to Fit In, Stand Out, and Move Up at Your First Real Job. Emily is a weekly contributor to the Personal Branding Blog, and in this interview, she talks about how she was inspired to write her book, her experience in the publishing process, …
Building Your Personal Brand with Blogging
Creating a blog and then consistently blogging is still the biggest untapped opportunity well. Use this post as a mini-resource guide for some inspiration to start blogging, or if you’ve started, use this post as a refresher to understand why you are blogging in the first place. Then use the blogging tools to improve your …
Six Tips For Building Brand Loyalty
They say the success of our businesses often depends on the frequency at which we keep in touch with our customers. You may be wondering who “they” are, those mythical beings that impart wisdom on the rest of us. In this case, the identity of “they” is not as important – because “they” are right!…
Twitter Personal Branding Q + A #6
Responses to recent tweets by people about personal branding.
jay singh, @jaysingh, remarked: instead of personal brand, why not get a personality?
Jacob Share, @jacobshare: I had to smile when I read this, it definitely rings true.
Jay, you sound like someone who’s either fed up with people talking about personal branding or people building …