Social “Me”dia Syndrome: A Deadly Epidemic
That Will Cause Your Brand Building and Business Growth to Suffer
Could you be suffering from Social “Me”dia Syndrome and not even know it? Unfortunately, this common ailment is causing millions of businesses and individual’s serious pain when it comes to their online brand building and business growth efforts.
So what is Social “Me”dia Syndrome? …
Emotional Dialogue in Branding
“Branding is not only about ubiquity, visibility, and functions; it is about bonding emotionally with people in their daily life. Only when a product or a service kindles an emotional dialogue with the consumer, can this product of service qualify to be a brand.” –Marc Gobe, Emotionally Branding
Marc Gobe wrote the book Emotional Branding …
Create Evangelists for Your Brand on Twitter
How to Create Evangelists for Your Brand on Twitter
This is adapted from the eBook, From Tweet to Hired: How to Leverage Twitter to Advance Your Career, which includes contributions from Dan Schawbel and Gary Vaynerchuk.
So you have a Twitter profile that strengthens your personal brand. And your bio and background image exude your …
Personal Branding Interview: Barbara Findlay Schenck
Today, I Spoke to Barbara Findlay Schenck, who is a marketing strategist and small business advocate, author of Small Business Marketing for Dummies and Selling Your Business for Dummies, and co-author of Branding for Dummies and Business Plans Kit for Dummies, Second Edition. In this interview, Barbara talks about branding, the brands that have stood …
Personal Brands: Stop Lying
You know who you are.
You tell us you will get it done – and you don’t.
You tell us you got it done – and you didn’t.
You tell us where you will be – and you are not.
You tell us you understand the situation and are prepared – and you haven’t given …
Free Sample: Personal Branding Magazine Issue 12 With Kathy Ireland & Vanna White
Volume 3, Issue 4 is focused on celebrity spokespeople, and includes interviews with famous individuals, such as Kathy Ireland, a former model turned entrepreneur, and Vanna White, from the TV hit “Wheel of Fortune.” Celebrities are able to maximize their brand, leverage it, and …
6 Questions Your One Sheets Must Answer
One sheets must answer 6 important questions if want them to build your personal brand and successfully sell your speaking services to event planners and conference organizers.
One sheets, as I described in an earlier post, are single-page author marketing materials that authors use to build their brand, promote their books, and increase consulting, coaching, …
This is Your Brand. This is Your Brand on Twitter.
Many people have been hesitant to start using Twitter, while at the same time many others have joined the Twitter community. Somewhere between picking a name short enough for retweets, gaining new followers and choosing your favorite tweet manager, it is important to figure out what your brand is and how it translates on to …
Personal Branding Interview: Kerry Hannon
Today, I spoke to Kerry Hannon, who is a nationally acclaimed personal finance contributing editor and retirement correspondent for U.S. News & World Report. Her latest book is called WHAT’S NEXT? Follow Your Passion and Find Your Dream Job. In this interview, Kerry talks about how to find your dream job, what stops someone from …
It’s Official: Google is Better At Searching Twitter Than Twitter
Has this ever happened to you?
You discover a website you like but something’s nagging you about it. You finally realize what it is- it’s missing an important feature. Something that would make this good website GREAT. You could tell the website creators about it, and they might even listen, but your message will probably …