5 Must-Have iPad Apps for Your Personal Brand
On April 3, 2010, Apple finally released its long-awaited iPad. While I don’t plan to buy one myself (I used to be a Mac girl but switched to PCs when I went to college), I know there are plenty of you who can’t wait to get your hands on one. In that vein, which iPad …
A Lesson in Personal Branding From “The Fame Monster”
You’ve read about her in magazines. You’ve watched her music videos online. You’ve seen interviews on TV and listened to her songs on the radio. All of a sudden she’s everywhere and sometimes you aren’t quite sure how or why. If you haven’t guessed it, I’m talking about the music sensation who goes by the …
How to Prepare a Mission Statement Before Writing Your Book
Before starting to write a nonfiction book to build your personal brand, take the time to write a mission statement for your book. The afternoon, or two, that you spend on your mission statement will ensure that you write the right book.
Don’t “jump the gun” at the beginning of a project and spend too …
Giving Back to Change the World
I haven’t written many posts that added a personal element to the mix of content. Today… I want to change that. I recently had the pleasure of taking a two week trip with an organization that helps the development of non-profits with marketing and creative ideas. I wanted to help out with the organization and …
Metrics to Measure Your Personal Brand
How well branded are you? One way to find out is to use metrics – something you can measure against.
The metrics below don’t necessarily measure how effective your personal brand is (go to a personal branding consultant for that), but they do measure your online visibility and engagement.
1. Do a Google search for …
Personal Brands: Give a Shiver to Your Sliver
Micromarketing is a weapon in the arsenal of most every big brand that distributes products to your supermarket. For example, the flavors of Philadelphia brand cream cheese available in the dairy case differ, depending on what your zip code eats the most. That means in my local Ralphs, I can’t find smoked salmon flavored spread …
Personal Branding Interview: Marla Tabaka
Today, I spoke to Marla Tabaka, who is a Million Dollar Mindset Coach, Inc. blogger, and host of two popular radio shows. In this interview, Marla talks about the difference between business and life coaching, the qualities all entrepreneurs have, how to decide if you want to be a solopreneur or have multiple employees, and …
Unvarnished Changes Personal Brand Reputation Management Forever
The web, in general, has always been a positive place for personal branding. No one is going to write someone else a negative LinkedIn recommendation, and even if they did, it doesn’t have to be accepted and published. Most people aren’t going to speak poorly of another individual in a public saying because it makes …
How to Be a Closer: Part 2
Last week, I wrote about the importance of an original message in sales. This week we tackle the six stages of sales genius.
One: Set Your GoalsThe best way to get started in sales is by setting daily goals for yourself (daily goals are easier to accomplish and less daunting than weekly or monthly …
Personal Branding Interview: Chris Houchens
Today, I spoke to Chris Houchens, who is a marketing speaker, writer, blogger, and consultant. Chris’ latest book is Brand Zeitgeist: Embedding Brand Relationships into the Collective Consciousness. In this interview, Chris talks about what the brand zeitgeist is, how to attract customers to your brand, how blogging has helped his career, first and last …