A Cup Of Coffee To Creating Your Own Video
“Integrated Marketing” is the buzz term of the day–
An Integrated Marketing Campaign coordinates all marketing communication tools, avenues, functions and sources within a company into a seamless program in order to maximize impact, increase response rates and generate more leads.
An integrated marketing campaign has a singular goal, but uses numerous approaches to achieve …
What ‘Angry Birds’ Can Teach You About Getting Hired
Author’s Note: This is the fourth in a series of blogs in which author of the best-selling “Headhunter” Hiring Secrets: The Rules of the Hiring Game Have Changed . . . Forever! and professional “headhunter” Skip Freeman draws an analogy between “Angry Birds,” the wildly popular online game, and …
Six Steps To Defeat Mediocrity and Anonymity
I have a wish for you. That is to rise above mediocrity. To do something more amazing than getting your next promotion. To not be a faceless cog in someone else’s machine. To actually grow your personal brand enough that you are known for being awesome, not for keeping your head down or not making …
Oprah’s Secret To Curing Your Brand’s Bad Mood
Focus on your left toe. No, not really.
Ever been in a bad mood? Personal brands and professionals like yourself, responsible for brand development, management, and improvement, can’t avoid tough times and bad days. Have you ever had moments where you just lost it and went into overwhelm; where everyone and everything were just driving …
A Few More Thoughts For The Aspiring Entrepreneur
This series began with last week’s post.
Your comfort zone will be one of your biggest obstacles. In order to be wildly successful, you have to get comfortable being uncomfortable.
7. Quality appointments with real prospects take place within the next 30 days. Anything beyond that isn’t really a scheduled appointment. It’s a hope. Actually, …
Get Help Self-Publishing A Book To Build Your Personal Brand
If you’re an entrepreneur looking for ideas and help in writing and self-publishing a book to build your personal brand: Joel Friedlander’s A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish from TheBookDesigner.com is an excellent starting point.
A Self-Publisher’s Companion is an uncommonly useful book about self-publishing from several perspectives:
Decades of…Your Success Depends Upon Originality
This week the active conversation topic was “Do you fit the mold?” The question brought back not so fond remembrances of when I was expected to “behave as a typical female” relayed by some corporate salesmen who didn’t believe a woman could sell, and by my then friends who more traditionally believed “a woman’s place …
What’s More Important: Your Brand Or Your Company’s
While your personal brand is important for your career success and personal fulfillment, the brand of the company you work for is also important. How do these two things tie together? Some might think that they conflict, but they can actually enhance one another.
Companies that help employees identify what makes them unique and apply …
What’s In Your Life Raft?
The Screen Actors Guild has a program called Life Raft. Without knowing too much more than that, tonight in Los Angeles at SAG headquarters I am speaking about personal branding to a few hundred actors under the auspices of Life Raft, and moderating a panel featuring the CEOs of several database sites that centralize casting …
Embrace Career Change With A Spirit Of Adventure
This is an excerpt from my new book: Career Transition-make the shift-your 5 steps to successful career reinvention.
“Courage is fear that’s said its prayers”. Dorothy Bernard, author
I decided voluntarily to change my life and lifestyle in 2006, after living and working in the same place for several decades. I moved to take a …