Dick’s 40 Year Affair With “Parachute”
I had the pleasure of interviewing Richard Nelson Bolles, author of the #1 brand in the job search / career management genre on Friday, May 13, 2011. The 40th edition of What Color is Your Parachute? will be released August 15th and, at age 84, Dick is redoing the entire book.
The man and his…More = Less In Las Vegas
I just spent a few days in Las Vegas and I walked away uninspired. I have been there a handful of times and each time I tend to notice something different about the culture in Sin City. This particular trip was different though because I left with far more questions than when I arrived.
More…Taking Stock Of Your 2011 Branding and Writing Progress
As the Memorial Day weekend approaches, it’s time to take stock of your 2011 progress writing a book to build your personal brand.
In particular, did you make significant progress towards your goal of writing and publishing a brand-building book during the first-half of this year?
The following are some questions to help you evaluate …
Motivation Is Required To Succeed
Recently, I had an eyebrow-raising call. My Prospect said outright that although she knows her services are exactly what her clientele needs she cannot convert them to clients. After a lengthy discussion, I offered a number of suggestions of how to improve the process.
Categories of ambitionThe content of my program was discussed to …
Branding Lessons From The Burson, Facebook And Google Scandal
Even big brands misstep and make mistakes. Unfortunately, the bigger your brand is, the more public backlash you subject it to.
The public relations nightmareRecently, a story broke that Facebook hired a top PR firm, Burson-Marsteller, to pitch anti-Google stories to media outlets. The pitch claimed that Google was invading users’ privacy with a …
Experiment
A lot of what I do doesn’t work. It’s been part of my job description for a long time. It started when Bob Polik the incredibly kind Vice President of Marketing who was my first boss in corporate took me in and tried to reform me from the life of an advertising agency executive.
Make…5 Benefits of Making a Career Shift or Change
The career, job and work worlds changed dramatically in the Fall of 2008 and continues to struggle to stabilize. The attitude and approach people are taking about their own career transition today is better, but still this is very challenging for many. I have been there and know how this feels.
I made my voluntary, …
The Difference Between Job Seekers And Successful Job Seekers
Picture it. Sicily, 1942. If you’ve ever seen “The Golden Girls” a flashback of Estelle Getty as Sophia telling her famous stories likely just ran through your head. She was a great storyteller as are many of my six aunts. Just last week, while mourning the loss of my dear Uncle Joe, my Aunt Joan …
Personally Dominate Mobile Marketing
Mobile is an area of fascination for many advertisers and marketers, partially because it is confounding. Ideally, mobile commerce is more efficient than search because its targeted consumers aren’t those sitting on couches and thinking about purchasing something. Instead, the campaigns are focused on consumers who are out in the real world and are very …
Stop Applying And Start Competing
Are you still APPLYING for a job instead of COMPETING for one? In today’s hypercompetitive, brutal job market, where there are still many more job seekers than there are jobs, you had better be doing the latter or you’re going to end up missing the boat entirely! Still, many job seekers apparently either don’t want …