Branding Lessons From The Burson, Facebook And Google Scandal
Even big brands misstep and make mistakes. Unfortunately, the bigger your brand is, the more public backlash you subject it to.
The public relations nightmareRecently, a story broke that Facebook hired a top PR firm, Burson-Marsteller, to pitch anti-Google stories to media outlets. The pitch claimed that Google was invading users’ privacy with a …
Experiment
A lot of what I do doesn’t work. It’s been part of my job description for a long time. It started when Bob Polik the incredibly kind Vice President of Marketing who was my first boss in corporate took me in and tried to reform me from the life of an advertising agency executive.
Make…5 Benefits of Making a Career Shift or Change
The career, job and work worlds changed dramatically in the Fall of 2008 and continues to struggle to stabilize. The attitude and approach people are taking about their own career transition today is better, but still this is very challenging for many. I have been there and know how this feels.
I made my voluntary, …
The Difference Between Job Seekers And Successful Job Seekers
Picture it. Sicily, 1942. If you’ve ever seen “The Golden Girls” a flashback of Estelle Getty as Sophia telling her famous stories likely just ran through your head. She was a great storyteller as are many of my six aunts. Just last week, while mourning the loss of my dear Uncle Joe, my Aunt Joan …
Personally Dominate Mobile Marketing
Mobile is an area of fascination for many advertisers and marketers, partially because it is confounding. Ideally, mobile commerce is more efficient than search because its targeted consumers aren’t those sitting on couches and thinking about purchasing something. Instead, the campaigns are focused on consumers who are out in the real world and are very …
Stop Applying And Start Competing
Are you still APPLYING for a job instead of COMPETING for one? In today’s hypercompetitive, brutal job market, where there are still many more job seekers than there are jobs, you had better be doing the latter or you’re going to end up missing the boat entirely! Still, many job seekers apparently either don’t want …
Giver’s Gain: Leverage Your Network Without Abusing It
Steve Boyle runs a cool nonprofit called No Excuses, No Regrets Basketball (the site is being redesigned right now, so follow him at @SteveBoylenenr if you want more information). The organization is dedicated to motivating players to achieve academic success and to be a better person on and off the court (I’m paraphrasing here).
Needless …
Thanking: The Simplest Personal Branding Tactic
Just as powerful for beginners as for veterans who have been branding themselves for years.
This is so easy to do, it always amazes me that more people don’t do it, or at least, don’t do it enough.
Thank people who deserve to be thanked, and even some who don’t.
Thank people who did something …
Career Coaches Can Transform Your Life In 3 Days
The expression “making a living” doesn’t even make sense! How do you make a “living” working?
Professional career coaches set the record straight by distinguishing between living and working.
Definitions and meaningsSomehow, our ‘terminology” got really messed up. There is a profound difference between making a living (how you live) and working at a …
Next One!
I have not had much success selling people stuff they did not want or need. When I sold in the high-tech space, I had much more success with companies and individuals who had a need for the solution that I was selling. When I sold medical devices, I had my best results with surgeons who …