Personal Branding for Minorities: Shining Even Brighter
Some of us – and when we are courageous enough to speak up, we end up realizing that we are many many more that we initially think- grew up knowing that we were the odd one out in an often harsh and unwelcoming world. Or we learnt it abruptly as a result of a major …
Should You Consider ‘Reinventing’ Yourself Today For Tomorrow’s Jobs?
As we enter yet another very challenging year for the overall job market, with “official” unemployment still stubbornly hovering in the nine percent range and no real relief in sight, many job hunters—perhaps you included!—are seriously wondering if they should begin “reinventing” themselves today in preparation for the jobs of tomorrow.
Here is the short …
Do You Hear What I Hear
As a personal brand, it is important that you stand out among the crowd and position yourself as the expert in your field. It’s not enough to be skilled and talented since there are so many skilled and talented people out there – you need to know how to connect and engage with your audience, …
7 Content Marketing Tips for Small Business Success
Content marketing is a small business marketing tool that helps the Davids of business compete against their Goliath competitors.
Content marketing is a brand-building technique that helps individuals and businesses build lasting relationships with clients, customers, and prospects using helpful & relevant information shared in an editorial, i.e., non-selling, format.
It’s a technique as useful …
Proper Branding on Twitter Creates Revenue
Don’t you find using Twitter to be a great waste of time?”
Upon hearing that question, I offer a resounding reply of, “No!” In fact, Twitter is my all-time favorite business tool. In addition to having made many wonderful friends on Twitter, due to the visibility there, I was able to attract incredible opportunities that …
Why Patience Kills
If Disneyland is the happiest place on earth, than emotion must be an integral factor in successful branding. Coke would like to teach the world to sing in perfect harmony, so the warm fuzzy feeling of connection – not fizzy water and syrup must be the bigger attraction there. Nike with its whoosh of freedom …
Be Happy, Do Your Best, Be Good and Kind
I recently went to the international art show, art festival and art educational event, Art Basel Miami Beach a sister event started in 2001 from the original one started in 1970 in Basel, Switzerland. This year they celebrated 10 years in Miami Beach, which I remember well having launched the event while I worked in …
Executive Recruiting Secrets: My Interview with MVP Recruiters CEO
Are you tired of reading how to revise and refresh your resume? I’m tired of writing and speaking about resume and interview tips too! That’s what inspired me to go in search of how to really get you, today’s job seeker, in front of recruiters and hiring managers. What advice do these hard to reach …
Your Personal Brand is Not About You
Its a personal brand, so it should be all about you, right?
Your accomplishments. Your history. Your personality. Your unique perspective.
Right? Wrong.
If your personal brand is all about you, no one is going to care.
You will be ignored. People will yawn.
Your personal brand needs to answer WHY: Why do they care?…How to Avoid Content Fire Drills: 8 Steps
I received a couple questions on client content bibles, so I wanted to expand on the information a bit.
Do you start every lead generation campaign from scratch? Do you find yourself in “fire drill” mode when you need to get a new marketing campaign out the door? Do several different people have a hand …