Google vs. Facebook Mark: Google Loses the Battle
Social media’s space has become so crowded that CNBC now has a Social Media stock analyst whose entire specialty are the social media stocks. Groupon, LinkedIn, Google and the closely watched upcoming Facebook IPO including commentary on its pre-IPO private market performance.
Goliath Google launches +Google launched it’s own social network, Google+, in July …
Your 2012 Personal Brand
Just because you run a business, are a consultant or haven’t even yet entered the workforce–it doesn’t mean you’re not destined to make an impact on the world at this very moment.
Now is the time to focus on who are you really are, who you want to be, and how you are meant to …
7 Ways to Mind Your Personal Brand’s Manners
Sit up straight. Don’t talk with your mouth full. Write thank you notes to people who give you gifts or attend events in your honor.
These are the kinds of things that we learn early on in life. But good manners, with several updates that apply to this stage of your life, can say a …
Five Personal Branding Tools Every Job Candidate Needs
If you want to be taken seriously as a job candidate, and stand out as someone who really knows what they’re doing, and that you’re plugged in, you need to have a few personal branding tools.
They’re all easy to get, they’re all inexpensive, if not downright free (except #4; you’re kind of stuck there). …
Personal Branding for Minorities: Shining Even Brighter
Some of us – and when we are courageous enough to speak up, we end up realizing that we are many many more that we initially think- grew up knowing that we were the odd one out in an often harsh and unwelcoming world. Or we learnt it abruptly as a result of a major …
Should You Consider ‘Reinventing’ Yourself Today For Tomorrow’s Jobs?
As we enter yet another very challenging year for the overall job market, with “official” unemployment still stubbornly hovering in the nine percent range and no real relief in sight, many job hunters—perhaps you included!—are seriously wondering if they should begin “reinventing” themselves today in preparation for the jobs of tomorrow.
Here is the short …
Do You Hear What I Hear
As a personal brand, it is important that you stand out among the crowd and position yourself as the expert in your field. It’s not enough to be skilled and talented since there are so many skilled and talented people out there – you need to know how to connect and engage with your audience, …
7 Content Marketing Tips for Small Business Success
Content marketing is a small business marketing tool that helps the Davids of business compete against their Goliath competitors.
Content marketing is a brand-building technique that helps individuals and businesses build lasting relationships with clients, customers, and prospects using helpful & relevant information shared in an editorial, i.e., non-selling, format.
It’s a technique as useful …
Proper Branding on Twitter Creates Revenue
Don’t you find using Twitter to be a great waste of time?”
Upon hearing that question, I offer a resounding reply of, “No!” In fact, Twitter is my all-time favorite business tool. In addition to having made many wonderful friends on Twitter, due to the visibility there, I was able to attract incredible opportunities that …
Why Patience Kills
If Disneyland is the happiest place on earth, than emotion must be an integral factor in successful branding. Coke would like to teach the world to sing in perfect harmony, so the warm fuzzy feeling of connection – not fizzy water and syrup must be the bigger attraction there. Nike with its whoosh of freedom …