Clients Don’t Buy Services. They Buy People.
For a great many people, a word like “brand” is easier to associate with a tangible product like cars or detergent. People who provide a service rather than a product don’t always think of themselves as a “brand” because the dots are sometimes harder to connect for them.
The reality is that there is absolutely …
Attracting and Retaining Talent Through Choice Management
Quite often, many of my thoughts are accompanied by song lyrics that I’ve heard over the years.
The two that come to mind when I think about the concept of choice are the following:
“I hate this supermarket
But I have to say it makes me think
A hundred mineral waters
It’s fun to guess …
The Day The Spotlight Is On You
Many of us grew up in more or less protected environments, surrounded by the love and company of family and neighbors who knew us well. We effortlessly built up a network of friends and schoolmates as we progressed through the educational ranks until the time came to join the workforce. In this scenario, and especially …
Direct Sellers: Make the Most of Your Blog
There’s a lot of advantage today for brands to establish an online presence. Even as a direct seller in charge of your personal brand, you can get left behind if you aren’t utilizing the online resources that are available to you.
You may have already set up your social media accounts, and have a website …
How Hanna Landed Her New Dream Job!
I recently had the pleasure of speaking with Chuck Dietrich, the CEO of SlideRocket® (www.sliderocket.com), a brand-new online presentation software site that has all the earmarks of quickly becoming a “must-have” tool for job hunters looking for a unique, creative way to break through all the “clutter” surrounding today’s hiring managers and brand themselves as …
Personal Brand Intention
Approximately 15 years ago, Tom Peters wrote “The Brand Called You” in Fast Company. At the time, it seemed an odd concept of sorts in connecting the term “brand” with an individual(s). Looking back, his seminal work ignited a conversation that is pervasive today as personal branding is one of the hottest topics in the …
7 Writing Tips for Small Business Owners
The following 7 writing tips for small business owners who dislike writing have little to do with grammar, vocabulary, or inherited talent.
The reason many small business owners dislike writing is that they don’t give themselves a chance…they don’t have a simple structure, process, system, for creating the ongoing stream of content needed to build …
Sell Your Brand On Performance Review Day
Sales techniques apply 100% to helping you earn an improved performance review. Planning ahead from day one will help you avoid lost time.
The first rule to adhere to is, always sell yourself to management. This is accomplished by embracing documentation. I am not one for paperwork but the essentials are easy to organize in …
Top 10 Jobs That Give Back Year Round
With the holiday season upon us, now is a time that many Americans feel inspired to help others in their community who are in need. According to Volunteering in America, about 27% of Americans volunteer at some point during the year.
However, if you’re looking to give back more than once a year and are …
How Your Personal Brand Will Get You Hired
As Dan Schwabel has said before, “If a resume was the deciding factor in recruitment, there would never be a need for interviews.”
Here are some reasons how your personal brand can get you hired.
It will make you stand out.
By creating your personal brand prior to job searching, you have a leg up …