5 Tips On Your Brand’s Emotional Footprint
Feelings, sometimes nothing more than feelings, define a brand, including a personal brand. What about yours?
If Disneyland is the happiest place on earth, than emotion must be an integral factor in successful branding. Coke would like to teach the world to sing in perfect harmony, so the warm fuzzy feeling of connection – not …
Are You Paying Attention to Your Intentions?
“There are two ways of spreading light. Being the candle or the mirror that reflects it.” – Edith Wharton
I discovered a website in 2006, that I really connected with called iJourney.org. It’s simply a blog and community of positive content and writing, from a very simple, human, spiritual perspective. Lot’s of common sense ideas …
Expand Your Brand Like Michael Jackson
Have you seen Michael Jackson’s “This Is It” movie? What an inside view into the artist that Michael Jackson truly was on, and off, stage. Before I saw this movie, again recently on TV, I was blind to the deep talent Jackson held.
Group to solo artistIn ’77, after 14 years and 14 albums …
Job Seekers: Enhance Your Brand by Showing Your Skills
The job search isn’t what it used to be. That’s for sure.
In fact, with hundreds of applicants for every job opening, the tactics that yield job offers have changed dramatically.
In part because of the volume and in part because of the competition, job seekers that stand out – job seekers whose personal brands …
3 Steps to Your Content Strategy
Today’s buyers receive, use and make decisions based on trusted independent sources. In fact, according to IDC, marketing content is now the buyer’s preferred vendor information source.
Now is the time to dedicate a few hours to your personal brand content map for 2012. Spending the time now will allow you to organize and filter …
Congrats On Your 65,000 Followers. Now Which Are Real?
If you’ve been on Twitter at all in your life, you’ve probably encountered the message of someone who promises, “I’ll get you 5,000 followers on Twitter in the next two weeks!”
My question is…so what?
Does quantity of followers matter over quality? No. I don’t think it does.
It certainly doesn’t matter when it’s become …
Three Advanced Personal Branding Techniques
Most of you reading this are beyond the “start a blog, get on Twitter” advice for personal branding. Way beyond it. Hell, if you found this site, you’re already on Twitter, you rock out Facebook, and you know how your Klout score is trending. but still have to look at your license plate to remember …
Three Popular Misconceptions About Personal Branding
Thanks to the wonderful contributions of personal branding trailblazers such as Tom Peters, Dan Schawbel, William Arruda or Peter Montoya, personal branding has been slowly but surely entering the mainstream. Today, we can fearlessly assert that personal branding is here to stay and that millions are called to benefit from building a solid brand (using …
7 Personal Branding Tips for a Hot Winter
Should your personal brand also take a break until Spring Break?
Almost all of my 11 Personal Branding Tips for a Hot Summer apply in the winter too, so you may want to read that first, and then come back to read this followup list.
How to build your personal brand this winterWhether you’re …
How to Effectively Handle ‘Objections’ While Telephone Job Prospecting
Editor’s Note: This blog is an adaptation of the chapter entitled, “Never Rebut an Objection—Roll with it!,” in “‘Headhunter’ Hiring Secrets: The Rules of the Hiring Game Have Changed . . . Forever!, by Skip Freeman.
What is your first “gut” reaction when you encounter an “objection”—“We’re not hiring right now,” “You need to call …