Be Happy, Do Your Best, Be Good and Kind
I recently went to the international art show, art festival and art educational event, Art Basel Miami Beach a sister event started in 2001 from the original one started in 1970 in Basel, Switzerland. This year they celebrated 10 years in Miami Beach, which I remember well having launched the event while I worked in …
Executive Recruiting Secrets: My Interview with MVP Recruiters CEO
Are you tired of reading how to revise and refresh your resume? I’m tired of writing and speaking about resume and interview tips too! That’s what inspired me to go in search of how to really get you, today’s job seeker, in front of recruiters and hiring managers. What advice do these hard to reach …
Your Personal Brand is Not About You
Its a personal brand, so it should be all about you, right?
Your accomplishments. Your history. Your personality. Your unique perspective.
Right? Wrong.
If your personal brand is all about you, no one is going to care.
You will be ignored. People will yawn.
Your personal brand needs to answer WHY: Why do they care?…How to Avoid Content Fire Drills: 8 Steps
I received a couple questions on client content bibles, so I wanted to expand on the information a bit.
Do you start every lead generation campaign from scratch? Do you find yourself in “fire drill” mode when you need to get a new marketing campaign out the door? Do several different people have a hand …
Clients Don’t Buy Services. They Buy People.
For a great many people, a word like “brand” is easier to associate with a tangible product like cars or detergent. People who provide a service rather than a product don’t always think of themselves as a “brand” because the dots are sometimes harder to connect for them.
The reality is that there is absolutely …
Attracting and Retaining Talent Through Choice Management
Quite often, many of my thoughts are accompanied by song lyrics that I’ve heard over the years.
The two that come to mind when I think about the concept of choice are the following:
“I hate this supermarket
But I have to say it makes me think
A hundred mineral waters
It’s fun to guess …
The Day The Spotlight Is On You
Many of us grew up in more or less protected environments, surrounded by the love and company of family and neighbors who knew us well. We effortlessly built up a network of friends and schoolmates as we progressed through the educational ranks until the time came to join the workforce. In this scenario, and especially …
Direct Sellers: Make the Most of Your Blog
There’s a lot of advantage today for brands to establish an online presence. Even as a direct seller in charge of your personal brand, you can get left behind if you aren’t utilizing the online resources that are available to you.
You may have already set up your social media accounts, and have a website …
How Hanna Landed Her New Dream Job!
I recently had the pleasure of speaking with Chuck Dietrich, the CEO of SlideRocket® (www.sliderocket.com), a brand-new online presentation software site that has all the earmarks of quickly becoming a “must-have” tool for job hunters looking for a unique, creative way to break through all the “clutter” surrounding today’s hiring managers and brand themselves as …
Personal Brand Intention
Approximately 15 years ago, Tom Peters wrote “The Brand Called You” in Fast Company. At the time, it seemed an odd concept of sorts in connecting the term “brand” with an individual(s). Looking back, his seminal work ignited a conversation that is pervasive today as personal branding is one of the hottest topics in the …