Branding Blah
Recently I read Speak More! produced by the National Speaker’s Association, and it had a chapter titled “Author-Speaker-Coach Snooze.” Upon reading this, I knew it was speaking to me. My business card essentially says, “author, speaker blah, blah, blah”. I’m not the only one. I see speakers, consultants and service business owners all the time …
One Thing Successful New Hires Never Do!
Complaining not only ruins everybody else’s day, it ruins the complainer’s day, too. The more we complain, the more unhappy we get. –Dennis Prager
Your first ninety days at work is a great time to show your flexibility, eagerness to learn and your willingness to adapt to your company’s culture. Being a successful new employee …
14 Most Important Elements of a Company Brand
What is the most important element of a company brand: logo? Name? CEO? Why?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs …
Don’t Turn Off Those Who Can Help
I had lunch with a friend recently – a talented marketing manager who is not loving her job in a professional services firm.
We had only just sat down when she started moaning and groaning. “Where is my ideal job Kate? Tell me what I should do?”
Okay, I realize I am a career coach …
Five Things I’ve Learned About Business from Boating
If you have ever gone boating you know there are a lot of things that need to be checked and double checked. From the obvious things like making sure everyone has a life jacket to the not so obvious, but equally important, things like making sure the safety kit is on-board and easily accessible. Too …
Six Ways Sales Professionals Should Use Social Media
Most sales professionals I’ve encountered are using LinkedIn for business. However, few truly understand how to fully leverage sites like LinkedIn, Facebook, and Twitter. Social media is not only great for building relationships, but it is also wonderful for prospecting and attracting clients through a strong brand.
I just finished conducting a workshop for a …
9 of the Most Promising New Content Platforms
New content platforms — think Quora blogs and Medium — mean new branding opportunities. Which seem most promising to you and why?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free …
Say Goodbye to Corporate America: Create Your Own Job!
To some extent, Corporate America is saying goodbye to employees. Should you, likewise, consider saying goodbye to Corporate America?
Early in this century, many IT jobs were lost in 2000/2001. When the economy revived, a significant portion came back as contract work. In effect, employers said to these workers: ” You get no benefits or …
It’s Counterintuitive for Job Seekers
It would be interesting to review a few perceptions that job seekers have on issues stemming from feelings rather than from thinking. Such perceptions are based more on gut feelings rather than logic. Examples follow.
The interview is about me.
People feel good when asked to come in and interview, because they think the interview …
Blogging Tips for Personal Branding Success
Blogging efficiency should play a key role in your personal branding success strategy.
The basis of a sound personal branding strategy lies in efficiency. From a branding perspective, efficiency is more important than occasional excellence.
“Occasional excellence is not enough; blogging and personal branding success require a process, or system, for delivering consistent performance”
To …