6 Places to Keyword Optimize Your LinkedIn Profile
Whether you’re looking for a job, searching for freelance clients or promoting a business, LinkedIn is an ideal place to start. Some people, myself included, have neglected LinkedIn for the more popular social networks, such as Facebook and Twitter. But recently, I’ve started spending more time at LinkedIn and have been kicking myself for not …
Three Personal Branding Secrets for Academics
People in academia live life more than a little differently from those of us in the business world. Even the rules of personal branding and networking are different. You don’t get tenure based on valuable relationships and what you have done for others. It’s based on publishing, teaching, and committee work.
But that doesn’t mean …
Nervous about Networking? Find Your Own Sweet Spot
During my corporate career I attended a class on “how to show up confident”. It had quite a few tips I don’t remember exactly. But today I remembered it when I noticed that I was feeling very confident and at ease during a networking event. In particular I was standing exactly the way it was …
Can Instagram Be a Branding Tool for Your Business?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email …
Easy to Imagine, Hard to Achieve
I saw a picture of someone “Hanging 10” on a surfboard today and it got me thinking. Thinking about how fun that would be to do. Also realizing how hard it is to actually do it.
I’ve been surfing since I was a kid and I know how hard it is to hang 5, let …
Book Review: The Essentials of Business Etiquette
THE ESSENTIALS OF BUSINESS ETIQUETTE is the tenth book by Barbara Pachter. She is an internationally acclaimed writer on subjects relating to business. Her books are looked upon as the perfect guides for conducting oneself in a business arena. Not only is she famed for her writing skills but also for her exceptional communication skills …
10 Ways to Measure the Success of Your Branding Efforts
How do you measure whether your branding efforts are working or not? What do you look for?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps …
Job Seeker “Employment Date Codes”
I like milk. For my entire life I have purchased it based upon the date code on the carton. The assumption is that the later the date code, the fresher the milk. You have date codes, too. Few people talk about them, but they can have major effects on your employability. Let me explain what …
Myers-Briggs Type Indicator Career Search Tool
There are a number of very good tests of personality type on the market, and as a career coach I always recommend that people in transition explore the results of such tests and apply those results in their decision-making processes. Being in transition is an opportune time to assess where you are and what you …
How To Write A White Paper That Doesn’t Suck
Your White Papers are a marketing asset that is meant to build trust and generate leads. Your web visitors provide you with their contact details and in return they receive valuable information. Someone is offering you a relationship of trust, they are providing to you information about themselves and in return have an expectation: a …