Improve Your Best Skills, Not Your Worst Ones
Several years ago, I was the sales and marketing director for a small software company. One day, my boss said he wanted me to work on my tech support, since that wasn’t a very strong skill for me.
“But I do marketing,” I said. “Why do I need to get better at tech support?”
“Because …
5 Ways to Expand Your Brand on Pinterest
Have you ignored Pinterest in your social media marketing because you think it’s just about recipes, crafts and other women’s interests? Then you might be surprised to discover that Pinterest produces 4-times more revenue per click than Twitter or Facebook, according to Social Media Today, which says, “Pinterest buyers spend more money, more often, on …
To Effect Change… You Need to be Heard
How many times have you said to yourself … They just aren’t getting what I’m trying to say? Or otherwise felt you weren’t being heard?
Perhaps they weren’t and you weren’t!
There are numerous factors that could be affecting whether or not you are being heard. Some are within your control and others are completely …
Why Visual Content Is Important For Personal Branding
How your brand image is ‘seen’ or projected visually is important to your audience and the bottom line. A variety of appealing images and videos will not only increase engagement in your marketing, but will also create a greater awareness of your brand.
Visual content marketing is a way for your brand to present unique …
Where Are You Focusing On: Vision or Damage Control?
A participant in my workshop was telling me that he wanted to get one more promotion before he retires. His desire sounded quite fair! Curious me dug deeper and asked what would that give him. He candidly said, “I want it because otherwise it will be embarrassing if my son knows that I worked in …
7 Content Ideas for Personal Branding Success
Save time creating the content you need for personal branding success using the following 7 content themes, or timeless content categories.
The best way to build your personal brand is to consistently provide helpful, relevant content to others in your field. This approach attracts search engine traffic as well as both the experts and newcomers …
Talking Money: Job Offer Negotiations Part 2
Last week a client called with the good news that they had received a good job offer from one of their most desirable employers. They were excited. I was happy, too. After getting beyond the (premature) celebration, my thoughts immediately turned to the next critical step in our process together: closing the deal!
In my …
8 Ways for Realtors to Build their Personal Brand
Author Bio: Sabrina Clark is a marketing professional specializing in startups in the technology and Internet space. Sabrina is the Director of Marketing & Corporate Communications at BrandYourself, helping people take control of Google search results for their own name and establish a positive online reputation.
The world of real estate is unique to many …
The Psychology of Finding a Job
To start with, I must make an important disclaimer. I am not a psychologist but a career coach. I don’t find it surprising that there is much in common between the two professions, and I have lots of stories to prove it. If you happen to be in transition, you may want to understand the …
Worst Sales Strategy Improved to Excel
Upon seeing the offer of a well-recognized organization to join their network at no cost, I eagerly registered. They enjoy an excellent reputation. However, prior to making a commitment, I wanted to take the time to understand all of their offerings. But upon experiencing the episode detailed below, my perspective dramatically changed.
1. No research …