Build Your Brand with the Power of Consistency
What’s the most powerful marketing tool these days to build your brand?
It’s consistency. The power of a consistent message about who you are, what you do and what makes you unique is important in everything you do and every place you appear – your website, social media, right down to your business cards.
The …
Personal Brands Create Value
Effective communication is one of the keys to success, especially for a business looking to enhance its brand image in a society that values information. Relationship experts maintain that only through communication do relationships last. A business looking to stay competitive will maintain beneficial relationships with its potential and prospective clients, and partners. As one …
Job Seekers – Be Found And Promote Your Personal Brand
One of the most important things you can do as a job seeker is to position yourself to be easily found online by recruiters and employers. To do this it’s important to build your online personal brand and visibility. When a recruiter/employer types your name into Google what do they find? Try it yourself.
6…A Tale of Two Job Markets
Last week I played golf with a highly successful recruiting firm owner. As usual, I took the opportunity to ask for his opinions of the job market and to learn how he connects hiring managers with the candidates they want to hire. One statement he made I found particularly interesting. He said “There are two …
6 Steps to Find Happiness in Your Career
In order to have future success, you should be happy in your job and enjoy what you are doing. If you only work to receive a paycheck at the end of the month, then no matter what you do, you won’t be able to achieve the success you dream of.
Studies show that almost 70% …
Establish the Sale and Create a Returning Clientele
How to go get that sale!
There are a number of steps needed to walk into an office as if the sale is undoubtedly yours for the asking.
1. You adhered to every request humanly possible.
By willingly working to accommodate your intended client without complaint, you will make it very easy for them to …
No MBA? No Problem
Once upon a time, a high school diploma was enough to get a good executive job. Today, the quality of the MBA degree itself has become determinative. Current expectation is that a high-level manager demonstrate strong technical skills, mastery of soft skills, and extensive abilities to manage, influence, interface with, and negotiate with a wide …
5 Branding Mistakes You Didn’t Know You Were Making
As more professionals begin to accept the importance of maintaining a personal brand, the definition of personal brand becomes more muddled. As a result, many pros think they’re helping their brand, when they are actually hurting it. Some are too focused on social media. Others neglect their brand once they land a job.
Who knows? …
Angry? Frustrated? Recruiters Want to Know!
When a hiring manager, recruiter, investor or potential partner asks you how you handle frustration and anger: what will you say? Of course, I recommend the truth, so you might have to be really picky about the example you choose to share.
After all, you’re not being asked about every instance where you lost your …
Humility: The Personality Trait That Creates Champions
Watching the World Series last week took me back to my days managing professional baseball franchises.
Over 20-years in the game I studied what it took to get minor league athletes to the major leagues and what it took to transform Major Leaguers into World Series Champions.
And now I apply those learnings to my …