Passed Over for the Top Job
You have spent years building your application – solid experience, top skills, and a solid reputation. You are ready to take the leap to the next level within your organization only to see the opportunity go to someone from the outside. What are you to do? Two years ago, the Chronicle of Higher Education posted …
Personal Branding Weekly – Persistent and Consistent Action
Losing weight has always been challenging for me and I know why. I consistently eat yet I work out in spurts. Inspiration hits and I’m off and running (literally) and I will sustain that level for a short time and then I’ll get “too busy” and it will be days before I do any substantial …
Curating Your Career by Creating a Career Scrapbook
What the heck is curating your career?
Curating your career is collecting information, maybe projects you were involved with, awards you won, campaigns you created and putting it all together in one place in a way that lets people visually comprehend what your career has been about. It’s a little like keeping a scrapbook. You …
How to Win Friends in Corporate America
Corporate America, especially in a down economy is a very difficult place to get ahead. In some corporate cultures, people are out to get each other as much as they are out to win business from prospective clients.
Politically speaking, you have to be highly savvy to get ahead. By savvy, I am referring to …
Improve Your Best Skills, Not Your Worst Ones
Several years ago, I was the sales and marketing director for a small software company. One day, my boss said he wanted me to work on my tech support, since that wasn’t a very strong skill for me.
“But I do marketing,” I said. “Why do I need to get better at tech support?”
“Because …
5 Ways to Expand Your Brand on Pinterest
Have you ignored Pinterest in your social media marketing because you think it’s just about recipes, crafts and other women’s interests? Then you might be surprised to discover that Pinterest produces 4-times more revenue per click than Twitter or Facebook, according to Social Media Today, which says, “Pinterest buyers spend more money, more often, on …
To Effect Change… You Need to be Heard
How many times have you said to yourself … They just aren’t getting what I’m trying to say? Or otherwise felt you weren’t being heard?
Perhaps they weren’t and you weren’t!
There are numerous factors that could be affecting whether or not you are being heard. Some are within your control and others are completely …
Why Visual Content Is Important For Personal Branding
How your brand image is ‘seen’ or projected visually is important to your audience and the bottom line. A variety of appealing images and videos will not only increase engagement in your marketing, but will also create a greater awareness of your brand.
Visual content marketing is a way for your brand to present unique …
Where Are You Focusing On: Vision or Damage Control?
A participant in my workshop was telling me that he wanted to get one more promotion before he retires. His desire sounded quite fair! Curious me dug deeper and asked what would that give him. He candidly said, “I want it because otherwise it will be embarrassing if my son knows that I worked in …
7 Content Ideas for Personal Branding Success
Save time creating the content you need for personal branding success using the following 7 content themes, or timeless content categories.
The best way to build your personal brand is to consistently provide helpful, relevant content to others in your field. This approach attracts search engine traffic as well as both the experts and newcomers …