Your USP Goes Hand in Hand with Building Brand Awareness
What if there was a way to differentiate to your brand followers and clients why they should choose your products and/or services more than your competitors? That is exactly what a unique selling proposition (USP) can do for your business – it conveys how you are different from everyone else in your niche.
Once an …
How to Embrace the Holidays if You’re a Humbug
The holiday season is often referred to as the most wonderful time of the year. If you do not celebrate the holidays, or are just not particularly fond of them, you are in the minority. Even if your reasoning for not observing holidays like Christmas, Hanukkah and Thanksgiving is sound, others who are filled with …
Gratitude is Contagious
What is one of the best ways to stand out in your career?
Simple. Recognize people. Thank them. Repeat!
This is the time of year when we get to reflect a little. It’s not quite the end of the year yet and a lot of people have a few days off. Which allows us a …
Are You Missing Important Steps in Making Connections?
You’ve done the proper research on your business, set up the appropriate social media networks to reach out to your audience, and even attended a few networking events in person, probably to get your name out there. Problem is, making connections seems harder than you thought, and so far your results are not something you …
Freelancers, Stop Accepting Low Pay
It’s a damn shame to see what some companies are offering freelancers. It’s even more shameful to think that there are freelancers who will accept it.
One content marketing website that posts freelance opportunities is filled with requests for professional, experienced writers who are knowledgeable in their field to write 300 – 500 word blog …
“Tell Me about Yourself” Revisited
One of the most dreaded requests job seekers struggle with while networking, and during job interviewing, is “Tell me about yourself.” As my recruiter friend Skip Freeman noted in his 2012 blog post titled Beware The ‘Tell Me About Yourself’ Job Interview Question, a poor response to this request in a job interview can have …
Save Time and Money When Interviewing Candidates
Do you want to save time and money on interviewing? If your answer is yes, then read the rest of the article to find out how.
Time has changed and technology has changed but companies are struggling to keep up with technology and still prefer to do things such as interviewing candidates the old way. …
Inexpensive Resources to Help You Build a Polished Brand
In an age of extreme competitiveness, you may find yourself contending with your peers, job applicants and other business owners for coveted opportunities. And while you may be the most qualified, without the right packaging, you will not make it past the initial stages. The simple truth is that hiring managers are swapped with resumes …
Looking Backward to Move Forward
It was once said, “There is a reason why the windshield of a car is so much larger than the rearview mirror. We need to always keep an eye on where we are headed but also remember from where we came.” This saying applies not only to driving but business as well for a number …
Why Saying ‘Thank You’ is Good for Your Brand
While there are many good traits to strive to align with your personal brand, one of the best qualities you can be known for is being gracious. Saying “thank you” to everyone who impacts your life, personally and professionally can do wonders for your reputation. It’s such an easy thing to do, but hiring managers, …