Branding Mistakes to Avoid
Branding is an important component to business success. But too often, business owners leave branding to chance or don’t direct their branding efforts. Here are some common branding mistakes and what to do about them.
No Defined Brand MessageBranding often gets confused with taglines and logos, but these aren’t brands, they’re representations of a …
Understanding the Hiring Manager Prior to the Interview
Who is the hiring manager? Who are they really?
You are scheduled for an interview with the hiring manager. Who is this person? What do you have in common?
The more you know about the hiring manager before the interview, the more you can do to work on building a relationship during the interview.
Remember …
Using Hindsight to Build Foresight
Of course, hindsight is 20-20.
How often have you said:
If I knew then what I know now.
After the fact we can all see the situation and adjust the way “would have” reacted… If only we had known then what we know now.
Using Hindsight before it HappensOf course, people cannot experience something …
7 Things to Maximize Your Return on Networking Events
Last week, I focused on the 5 Things You Need to Stop Doing Now to Make Strong Connections in 2015. This week, I’m focusing on you busy professionals who are challenged by making time and maximizing the networking events you attend.
1. Build the conversation
A conversation can get rather dry if you don’t know …
Can You Have the Career of Your Dreams?
I have several quotations on the wall in my office that I point out to my clients. In my previous two posts I discussed these two:
“Life isn’t about finding yourself. Life is about creating yourself.” (George Bernard Shaw) and
“What would you do if you knew you could not fail?” (Minister Robert S. Schuller)…
From Blah to Bold: How to Make Your Resume Stand Out
In its most basic form, a resume is a professional list of your experience and accomplishments. It represents the best of who you are in an easy-to-follow format. The problem, of course, is that while many of these accomplishments may have been really exciting for you in real life, they read rather dry in a …
Strategies to Increase Need for Services
Selling services can be the most frustrating occupation ever conceived if you aren’t making sales. In fact, it can make one feel quite inadequate. Instead of letting emotion take control, use analytical review to turn the situation around. Simple corrective actions may make a huge difference. Here is a quick example:
1. Become familiar with …
The Interview Process Needs to Be Understood
Many interviewers don’t know how to interview, and the majority of candidates are not sufficiently prepared for the test. Because that situation is a given, a candidate can improve the chances for hire by better understanding the interview process itself and the emotional aspects of the interview.
Conversely from what our instinct might tell us, …
How to Create Better Content for Your Personal Brand
A common misconception shared by job seekers is that personal branding is “all about me.”
The reality: your personal brand is about showing your network how you can help them with your skills and expertise. Your offering as a professional is the reason why people connect and engage in conversations with you.
If you’ve spent …
20 Most Asked Interview Questions
It is important to be prepared before going to an interview. Many of the behavioral interview questions are standard questions that are asked by almost anyone. Therefore, it would be to your advantage to write down your answers and read them out loud to yourself in front of a mirror or to practice your answers …