Marketing & Personal BrandingCommunication & NetworkingInterview

Entertainment And Good People with Brad Haugen, CMO SB Projects

Last week I sat down with Brad Haugen, CMO of SB Projects, in their Los Angeles office to talk about entertainment and marketing. SB Projects is the management firm associated with Justin Bieber, Ariana Grande, and the new tv show Scorpion. In the interview we cover topics such as mentorship, creativity, good people, and authenticity.…

Communication & NetworkingLifestyle & Habit BuildingNetworkingRelationship NetworkingReputation Management

You, Steve Carell, Will Ferrell, and Seth Rogen?

“We made up all our lines,” Seth Rogen remembered of Apatow’s 2005 flick, “The 40-Year-Old-Virgin.” A lot of the stuff was just us talking to each other and trying to make each other laugh, knowing that we had the freedom to say whatever we wanted. It looks very natural, because we honestly didn’t know what …

Brand Yourself AsJob SearchLifestyle & Habit BuildingRelationship Networking

Digital Branding For The Job Seeker Part 2

In 1999, four Internet visionaries sat down and formulated 95 theses (referring to Martin Luther’s manifesto which gave rise to the Protestant Reformation) which accurately predicted the vast changes the web would bring to companies, markets and consumers.

Now referred to as the Cluetrain Manifesto, the then heavily scrutinized paper declared that the consumer would …

Relationship NetworkingSocial Media

4 Instagram Power Tips For Personal Brands

Having a well-planned social media strategy is an important part of building your personal brand online. Leveraging each network to its fullest potential is also important for visibility and word-of-mouth marketing.

Instagram is one of the best networks today that builds a larger audience and following online, which makes this a must-engage tool for brands. …