How to Interview With the PC
And you thought a phone interview is challenging. How about the next phase, which will involve using Webcam also known as video technology? Many major employers have become more sophisticated in the use of such technology and are using the services of companies like Interview Stream for Webcam interviewing. The Webcam is an additional selection …
How to Negotiate Your Way Up the Career Ladder
Negotiating on the job is a vital skill for upward mobility — you don’t want to get stuck in the same role for two decades, burn out or lose interest in what you do.
When you negotiate, aim for more than a salary bump. In fact, it’s necessary to ensure you don’t settle and you …
Phrases to Avoid at Work
The choice of words is very important when you are expressing yourself. Especially at work, you need a maintain a positive and can-do attitude. Therefore, you need to be careful when you are conveying your message to your coworkers. Below you can find the phrases to avoid at work in order to prevent the negativity …
How Thought Leadership Differs From Being a Brand Influencer
When it comes to building a brand it’s important to know how influencer marketing differs from developing thought leadership. As trends and technology cause a shift in our online world both concepts have emerged to mean two very different things.
How can your brand project the right image? By knowing exactly where to focus your …
Addressing On-The-Job Injuries as an Independent Contractor
Originally published in 2018. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
In traditional employment, workers’ compensation represents an essential part of the employee-employer relationship that protects injured workers and businesses alike. Employees have job security and time to recover from their injuries, but if you’re an independent …
Working Without Vacation Drains Your Career
Summer is already here and soon employees will start thinking about vacation. However, according to Glassdoor’s recent study, 54% of Americans only used half of their vacation days during the past 12 months. Only 23% of them used all of their vacation days. Employees do not want to use all of their vacation days because …
Time for a Personal Re-Brand? Here’s What You Need to Know.
The 3 transformative steps every personal brand should follow
It’s no secret to any reader of this blog that an intentional, carefully-managed personal brand is critical to take control of your career in today’s professional landscape. As Mark Schaefer elaborates in his most recent book KNOWN, “You need to be known for SOMETHING in a …
Use Email Segmenting to Improve Your Marketing and Communication
Having a focused email marketing plan is important to have in place for your personal brand in order to best connect with your subscribers. The right message for each list will greatly enhance your leads and sales.
There are several ways that a segmented strategy can work for your brand, which should be well suited …
Teamwork Never Fails – Stop Blaming Teamwork at Your Small Business
Originally published in 2018. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
“What is teamwork?”
I posed this question to 12 leaders at a small regional credit union. We heard the traditional answers: collaboration, communication, working together toward a common goal.
Then one leader offered a definition that …
Tips for Finding a Job in the Hidden Job Market
In the current job market, it’s not unusual for people to be looking for jobs over many months. It’s a very competitive market, and job openings are few. This situation is amplified by the herd mentality whereby people deploy the job search strategies commonly used in the past. For example, asking people about their target …