14 Ideas For Standing Out In Your Online Business
Every smart brand has an online presence today, utilizing some combination of social media, business pages, websites and review sites. But with so much noise at each destination, how can a brand use web tools or its online identity to stand out in a way that attracts clients and customers?
These answers are provided by …
How Do You Know If Your Brand’s Content is Subject To Copyright Laws?
Having great content and images is an important tool for your personal brand to stand out with your audience. The copyright of certain content is also important for your brand to pay attention to in order to avoid any legal disputes.
There are several ways to find out what can be used and which items …
Best Tips for Increasing Your Networking Effectiveness
Becoming unemployed is likely a sudden, unexpected event, and most people do not have the networking skills needed to immediately switch gears and begin efficiently developing job leads. There could be many reasons: feeling uncomfortable with the networking process, not knowing the process, being shy by nature, or never having needed to network in the …
7 Ways VR Is Changing How We Work
Originally published in 2018. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Virtual reality is a technology we once associated mainly with gaming, an accessory that makes digital worlds tangible. But it’s far more than entertainment. It’s now reshaping how we work across industries, from tech startups to …
Biggest Career Barriers
Everybody has dreams of getting ahead in their careers and become very successful. Nonetheless, this is easier said than done. Everyone will face some challenges and barriers in their careers but the important thing is not to give up and find ways to overcome those barriers. Below are the most common career barriers and how …
Use the World Cup to Inspire Your Company to a New Level of Success
Until recently I wasn’t much of a fan of The World Cup (or soccer/futbol, in general for that matter).
My sports affinity has been more with the North American based sports of baseball, hockey, and American football.
Over the last decade that has started to change.
Due to the influence of a very close business …
11 Ways to Ensure an Authentic Brand
It’s often said that authenticity is one of the keys to a successful brand and is essential to retaining customers or clients. Yet, efforts to appear authentic may have the opposite effect if those efforts don’t feel genuine to followers. What is your best tip for ensuring a truly authentic brand identity that customers believe …
Grow Your Brand’s YouTube Following Rate Despite the Latest Changes
How your brand’s video is found on YouTube is important to your audience and the bottom line. A well thought out and focused strategy will not only increase engagement in your marketing, but will also create a greater visibility even though recent algorithm changes have taken place.
If you have had a channel for a …
Why Disability Insurance Is Essential for Your Family
Working yourself to the bone is an unintentional but seemingly necessary professional philosophy. Most of the time, people don’t invest in themselves because life is geared toward working yourself to death in the nine-to-five grind. So it makes sense that people invest in life insurance to protect their family and income in case of death. …
10 Challenges that Entrepreneurs Face
Originally published in 2018. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Starting a business means facing hard truths about risk, money, and the sheer uncertainty of building something from nothing. These challenges haven’t changed much over the years; they’ve just become more complex in our connected, always-on …