11 Ways to Ensure an Authentic Brand
It’s often said that authenticity is one of the keys to a successful brand and is essential to retaining customers or clients. Yet, efforts to appear authentic may have the opposite effect if those efforts don’t feel genuine to followers. What is your best tip for ensuring a truly authentic brand identity that customers believe …
Grow Your Brand’s YouTube Following Rate Despite the Latest Changes
How your brand’s video is found on YouTube is important to your audience and the bottom line. A well thought out and focused strategy will not only increase engagement in your marketing, but will also create a greater visibility even though recent algorithm changes have taken place.
If you have had a channel for a …
Why Disability Insurance Is Essential for Your Family
Working yourself to the bone is an unintentional but seemingly necessary professional philosophy. Most of the time, people don’t invest in themselves because life is geared toward working yourself to death in the nine-to-five grind. So it makes sense that people invest in life insurance to protect their family and income in case of death. …
10 Challenges that Entrepreneurs Face
Originally published in 2018. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Starting a business means facing hard truths about risk, money, and the sheer uncertainty of building something from nothing. These challenges haven’t changed much over the years; they’ve just become more complex in our connected, always-on …
14 Techniques for Strengthening Your Brand at Live Events
These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.
1. Start a …
Create a Winning Pinterest Brand Marketing Strategy
Visual marketing is one of the best ways to attract subscribers your personal brand. If you want to take your business marketing strategy to the next level then Pinterest is a great way to gain more visibility.
Would you like to attract a loyal audience? Your brand can build a great community by pinning appealing …
Use Weekends to Catch Up, Get Ahead, or Re-Charge
Which suits you the best?
Do you use weekends as a chance to catch up, get ahead, or re-charge?
There is no wrong answer. However if you consistently find yourself playing catch-up you may want to reevaluate your ability to say no.
Knowing when and how to say no can allow you to focus on …
Tips and Tricks for Successful Networking
Networking has two purposes: (1) to get you your next job, and if that’s not right now, (2) to prepare for when you need to. Networking is the most effective way to secure a job nowadays. Gerry Crispin of CareerXroads—human resources consultant to the largest companies in America—says that if you network your way into …
Looking to Go Into Consulting? 6 Things to Consider First
Chances are, you already know what a consultant is — an expert in a particular field who uses their knowledge to help other businesses or professionals. You have a skill set that makes you a candidate to become a consultant, too, but going out on your own is certainly a challenge.
Fortunately, others have traversed …
10 Differences Between a Manager and a Leader
When you get promoted to the role of a manager, unfortunately you don’t automatically become a leader. Although these two words can be used interchangeably, they represent two completely different traits. Being a leader is much different than being a manager. There are important differences between the two and below you can find 10 of …