Why Optimism Is A Brand’s Best Friend
What’s your brand vibe and aura? How do people describe your brand style?
How you choose to share about your challenge and difficulty defines your brand communication style. When you focus on the process you are going through and solutions, it has a better purpose and appeal. Several of my friends have dealt with health …
Personal Branding Author Interview: James Marshall Reilly
Today, I spoke to James Marshall Reilly who is the author of Shake The World: It’s Not About Finding a Job, It’s About Creating a Life and the founder of Guild Agency Speakers Bureau & Intellectual Talent Management. Reilly was honored at the White House as one of the Top 100 entrepreneurs in the U.S. …
The Vehicles That Drive Your Personal Brand Message
How will you communicate your personal brand this year?
It’s one thing to put general content out there…it’s another to make it interesting, easily digestible, and tailored to a specific audience in order to make it stand out from everyone else’s.
Draw a Venn diagram. Label one circle: “What my customers care about.” Label the …
6 Things Personal Brands Must Stop in 2012
If we avoid these tactics, our personal brands will be better for it in 2012. As will everyone else in the social media universe we impact.
1) Auto-Direct Messaging people on Twitter. “Hi, thanks for following me! Visit my website! Read my book! Like my Facebook Page!”
I wish there was a way these could …
The Personal Media-Morph…
…I Should Find You in Text, Video, Audio and More
The Internet. Isn’t it grand? So much information. Day and night. In all forms – be it the text of a New York Times article, a “How to Cut Your Own Hair” video on YouTube, or the rumblings of a comedian and celebrity chef on …
Personal Branding For Freelancers: When You Are Your Brand
I cannot think of a single group of people for whom personal branding is more crucial than freelancers. It is in fact the ‘make or break’ ingredient that will determine whether their career adventure (and trust me, being a freelancer is an adventure!) takes off or sinks into obscurity. A strong, sensibly-managed and attractive personal …
Personal Brand Scorecard – Blake Griffin: Shy Guy Showcase
In a world of show-boaters, limelight stealers, and Kris Humphries’, the quiet front man that deserves the spotlight often times gets overshadowed. Shy guys rejoice! Within the sports world you have found your paragon in the name of Blake Griffin. With the NBA having been resurrected on Christmas, it is only fitting that I highlight …
My Favorite Personal Branding Blog Comments of 2011
Almost any blogger will tell you that they love getting blog comments, and that’s true even for the ones they don’t agree with.
Sometimes, a blog comment is so good that you wish all readers could enjoy it, but that’s the big problem: …
Social Recruiting on Facebook
[Disclosure: Monster owns BeKnown]
People that are outside of recruiting should understand there is more to recruiting on Facebook than background checks.
In fact, I posted a link to my Facebook a few days about why employers shouldn’t use social for background checks (getting increased scrutiny in Washington for one), but the short answer …
Unemployed? 7 ‘Resolutions’ You Need to Make for 2012
Part II of II
Editor’s Note: In Part I of this two-part series, international best-selling job hunting book author and professional “headhunter” Skip Freeman suggested the 7 New Year’s “resolutions” employed people should seriously consider making to land their “dream job” in the new year. In Part II, Skip offers 7 highly recommended New Year’s …