Year: 2012

Relationship Networking

‘Long Live Personal Branding’: A Response to Olivier Blanchard

It was long overdue that someone should “sound the death knell of all things personal branding”. After all, we personal branding enthusiasts should not expect we deserve any better treatment than SEO, Klout or Facebook (let alone, as Nietzsche proclaimed, God). This time round the honor belongs to blogger and author Olivier Blanchard, who in …

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Brochures Versus One Sheets For Selling Your Services

It’s time for a fresh look at the pros and cons of brochures versus one sheets for selling your services to prospective clients or employers.

Your choice of brochures versus one sheets  is critical in today’s fast-moving, attention-starved, Internet world.

Start by exploring your options with an open mind, rather than automatically choosing what worked …